Taste of Danforth - Cosmos Sports Marketing

Taste of the Danforth a Huge Success for Cosmos Sports’ Clients

Friday, August 19, 2016

The Danforth, known as being the biggest Greek area in North America, is one of the liveliest parts of the city. Earlier this month, Toronto hosted the 23rd annual Krinos Taste of the Danforth. The biggest food street festival in Canada spanned from August 5th to August 7th as over 1.6 Million flocked to the Danforth between Broadview and Jones. Over 50 booths, activities, stages, and vendors set up for the weekend, capitalizing on the massive crowds.

What used to be a small community festival has grown into the biggest street festival that attracts people from all over the world. Between live entertainment such as Greek dance lessons to stunt shows from upcoming movies, this year’s Taste of the Danforth was as busy as ever. With something for the whole family, the Taste featured a Trollz themed kids zone in anticipation of the movie release later this year, carnival games and rides, a Toronto Sports zone featuring the Maple Leafs, Toronto FC, and Argonauts.

Danforth storefronts take the opportunity to interact with people that come from all over the GTA setting up vendor booths in front of their stores. Other vendors didn’t miss out on the amazing chance for brand recognition, community support, and data collection. Cosmos was proud to partner Canada Dry Mott’s and Meridian Credit Union with the Taste to reap all the benefits of the 3-day festival. Mott’s Clamato sampled their Bloody Ceasar mix while Meridian Credit Union hosted a huge kick-to-win. With over a million and a half people attending the event, sponsors were able to reach more people in a 5-day span than many would see all year round! Being part of the Taste of the Danforth is a way to connect with the community AND improve your brand awareness. Its a win-win situation, especially with profits of the event going to various charities around the Greater Toronto Area. 

 

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