Cosmos Sports President Cary Kaplan travelled down to the Lone Star state of Texas to complete a Revenue Generation Training session with the Laredo Bucks of the Central Hockey League. Although Texas is better known for its cattle and blazing heat, the Laredo Bucks have gathered a strong following since their 2002 inaugural season.
Following his training session, Cary headed to the state’s capital of Houston on Friday to meet with three of the pro sports teams in the city. The Houston Astros from the MLB, Houston Rockets from the NBA and the Houston Aeros of the AHL all received Cosmos Sports’ help in order to maximize their revenues. Cary discussed such topics as expanding season ticket renewals, turning databases into fanbases, sales techniques, ROI for sponsors, being “a closer” and many more.
Three of the testimonials are below;
“Cary brings a fresh perspective to sports sales and addressing the challenges of the position. His training on refocusing staff can easily transfer into incremental sales and attention to customer service will keep those customers returning. The value returned on the time spent will pay many times over”.
Tom Garrity, Senior Vice President – Sales
Bill Goren, Senior Director of Ticket Sales
“Cary offers a unique perspective to sales and service in the sports industry and we can definitely see the value in his ideas. The results his techniques can bring for a staff make his session well worth the time we spent with him.”
Manager – Ticket Sales
“Our goal here is to increase new season ticket holder base, and there is little doubt that Cary has given us the knowledge, strategies, and tools to do just that…Our ownership group was very happy with this investment into Cary for our staff, and we would highly recommend Cary to any team…regardless of experience of the sales staff. We have worked with a number of “ticket trainers” in the past, but Cary far surpassed any of the others.”
Vice President of Sales
Laredo Bucks Hockey Club