Ep. 23 – Naming Rights & Marquee Inventory

How to sell Naming Rights

On today’s episode of the Cosmos Podcast, we are wrapping up our special 10 part series on Sponsorship with a discussion on Naming Rights and other Marquee inventory, with a focus on ‘How to Sell Naming Rights’.

If you haven’t already, we encourage you to take a look back at some of the other episodes we’ve done over the past few weeks specifically looking at sponsorship. This episode and last week’s episode on Digital Sponsorship were two special ones, but we also did a series that followed the sponsorship sales process pretty sequentially. So whether you’re new to sponsorship or looking for some new ideas and best practices, we hope you’ll give those a listen.

In this episode we discuss:

  • The rise in popularity of naming rights over the past several years.
  • The Pros and Cons of Naming Rights.
  • And what types of companies to look to if you’re actively selling naming rights opportunities with your property.

If you’re like me and enjoy listening to podcasts on your commute, then the best way to make sure you don’t miss an episode of the Cosmos Podcast is to subscribe. It’s completely free, and you can find the show on Apple Podcast, Google Play, Stitcher or TuneIn.

If you have any questions about anything mentioned on the show, please feel free to reach out any time. You can find us on Linkedin, Facebook, Twitter, even Instagram now or email at info@cosmossports.com

We hope you enjoy!

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