By Jordan Urquhart | April 24, 2019
Serving as the CRO, Cosmos Sports will oversee all commercial outreach in several areas including: marketing, corporate sponsorship, ticket sales, public relations, community relations, and event activation.
Despite the late start in 2018, season one of GT20 was a huge success. For the first time, some of the finest players from the world of cricket played alongside local cricket stars and the league garnered the impressive viewership of 50,000,000 around the globe on the debut. This spectacle placed Canada on the world cricket map, and the talent of associate cricket playing nations got the much-needed opportunity and recognition.
Preparations for season two are in full swing, and the promoters are expecting an estimated viewership of 100+ million for this edition. Led by a seasoned staff, the Cosmos team is looking forward to delivering a world class sporting event for the fans, and the players.
Speaking on this partnership, the owner of the GT20, Canada, Mr Gurmeet Singh, said, “After the immensely successful first edition of the GT20 Canada, we are committed to taking Canadian and North American cricket to new heights. For that, we need a regional ally who shares the same passion and vision. We are delighted to have an extremely experienced partner in Cosmos Sports who will help us to make GT20 season two bigger, better and stronger. On behalf of Bombay Sports, I welcome them on board.”
Cary Kaplan, President of Cosmos Sports and Entertainment, added, “It is a privilege for us to be part of the great sport of Cricket as it emerges as a powerhouse in Canada. The GT20 group are true pioneers in Cricket, and we are honoured to be a long term partner with them as they bring the world’s greatest Cricketers to the GTA.”
GT20 Canada is a cricket tournament founded by Sriram Bakthisaran and Gurmeet Singh of Mercuri Canada Ltd. in 2018. The tournament is an 18 day event consisting of six teams and the best players cricket has to offer all here in Toronto.
Cosmos Sports & Entertainment is a full service marketing firm founded by husband and wife Cary and Amelia Kaplan in 2003. As a collective of creative professionals with a shared passion for sports and entertainment, our mission is to help transform employees into teammates, customers into fans, and organizations into champions. Our main areas of focus include, ticket sales, sponsorship, marketing, digital media, and event management.