Director of Digital Media & I.T
A member of the Cosmos Sports team since 2006, Abhinav currently serves as the company’s Director of Digital Media and I.T. In this role, he oversees the digital and social media areas of the business, and is always looking for new and innovative ways to leverage the revenue generation capabilities of these channels.
Concurrent to his role with Cosmos, Abhinav also serves as the Vice President of Digital Media & I.T. for the Brampton Beast Hockey Club (ECHL). He is responsible for overseeing the www.bramptonbeast.com website, as well as managing all online campaigns relevant to ticket sales and corporate partnership development. He played an important role with naming the team by overseeing the ‘Name Your Team’ campaign, which was promoted through various media and online channels. This campaign led to the birth of Brampton Beast.
Over the past several years, Abhinav’s expertise in online marketing and brand development has been utilized in a number of different capacities, most notably in the online presence for clients such as: the Toronto Rush (of the AUDL), and the Canadian Lacrosse League (C-Lax). In providing support and creative input to these properties, Abhinav was able to assist in building their respective brands, while also drawing substantial attention to their online ticket sales and sponsorship procurement capabilities.
Under the retail portfolio, Abhinav has been responsible for the management and production all creative content for Cosmos retail program. This includes the development of all display pallets and gift card vouchers for a variety of clients including: the Ottawa Senators, the 2010 Grey Cup, the RBC Canadian Open, the Edmonton Eskimos, as well as multiple golf courses and ski resorts.
In the realm of e-mail marketing, Abhinav has developed a substantial amount of expertise – largely due to his involvement and management of campaigns for a broad range of clients such as: Buffalo Bills in Toronto, Canada Soccer, 2012 Canadian Finals Rodeo, Hamilton Philharmonic Orchestra, the Rogers Cup, the Canadian Soccer League, and the Toronto Nationals. In working with such a variety of properties during his tenure at Cosmos, Abhinav has afforded clients with sophisticated, unique, and effective campaigns.
Extending beyond the Cosmos scope of business, Abhinav has also proven to be an active member of the sporting community in the Greater Toronto Area as well. In 2012, he served as the Chairman of the South Asian Advisory Board for the first ever South Asian Hockey Day (hosted by the Mississauga St. Michael’s Majors). His engagement and interaction with the South Asian community was instrumental in not only introducing the game of hockey to this demographic, but also executing a fun and entertaining family event.
Abhinav earned his Post Graduate in International Business Management from Centennial College, Toronto and Bachelor of Engineering in Computer Science from R.V College of Engineering, Bangalore, India. He has over 10 years of experience of Online marketing, which includes Search Engine Optimization, Google Adwords and Analytics, and other Social Media platforms.
Currently Abhinav resides in Toronto with his wife Sucheta Haobam and his daughter. His interests include travelling, music, and a number of sports including: tennis, soccer and football.