Blog

Building more Social Media Followers
Building more Social Media Followers
Building a social media following is all about knowing your audience, and understanding what it is that you want to get out of your social media following.   There are typically three different goals with social media strategies: awareness, sales, and loyalty & retention. Once you decide on an end-goal, it’s easier to tailor your
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How should we market our home games?
How should we market our home games?
We find that a solid place to start is with a strong database-marketing program. The people who are most likely to come out to your home games are the people who have been to a game in the past. Start by implementing ways to collect the contact information from fans paying to come to your
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How can we increase awareness and enthusiasm for athletics?
How can we increase awareness and enthusiasm for athletics?
One simple word: Marketing. While this can be summed up easily, to actually increase awareness and enthusiasm for Athletics is much more difficult. There is an acronym that is commonly used in sports marketing that can help us break this down: AIDA or Attention, Interest, Decision, Action. Awareness is really just a synonym for Attention.
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How to get more residence students out to our games
How to get more residence students out to our games
Unfortunately there isn’t a magic solution for this challenge. That said, through our experience there are a few things that we have worked on to improve student attendance. For institutions where student tickets are free (paid with tuition), our observation is that most students are unaware of this benefit. First there needs to be an
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5 “Off The Wall” Game Day Experiences
5 “Off The Wall” Game Day Experiences
The minor leagues of sports are known to be the birthplace of some of the most off the wall game day experiences. The in game promotions serve to differentiate the minor leagues from their major league competitors, and of course to entertain and delight the fans in attendance. As a fan, these can be some
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How To Improve Alumni Relations
How To Improve Alumni Relations
Post-secondary institutions have a tendency to paint all their alumni with the same brush. After allowing a certain amount of time to pass following graduation, schools will begin to ask alumni for their support in the form of giving. The challenge with this is that it doesn’t always consider who these people are and how
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Finding the Right Job Fit
Finding the Right Job Fit
Job fit is something that often gets overlooked when applying for a job and working toward one’s overall career goals. Too many times, especially in older generations, people accept jobs that they are not entirely happy with. If you are going to be spending over 40 hours, five days a week somewhere and possibly years
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