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5 “Off The Wall” Game Day Experiences
5 “Off The Wall” Game Day Experiences
The minor leagues of sports are known to be the birthplace of some of the most off the wall game day experiences. The in game promotions serve to differentiate the minor leagues from their major league competitors, and of course to entertain and delight the fans in attendance. As a fan, these can be some
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Finding the Right Job Fit
Finding the Right Job Fit
Job fit is something that often gets overlooked when applying for a job and working toward one’s overall career goals. Too many times, especially in older generations, people accept jobs that they are not entirely happy with. If you are going to be spending over 40 hours, five days a week somewhere and possibly years
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Direct Mail
Direct Mail
I, like a lot of people, don’t get much mail these days. By mail, I mean actual mail addressed to me personally. All of my bills are paperless. Communication with friends & family has migrated to text, email, social media, heck sometimes even a phone call! However, like a lot of people, I do receive
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Email Marketing: The Basics
Email Marketing: The Basics
A colleague of mine asked me the other day if I knew who invented email. I paused for a moment, but quickly realized I hadn’t the slightest clue. If I had to guess, I would have said Bill Gates or someone else at either Microsoft or IBM. It turns out that there isn’t a universally
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Sponsorship Deck
Sponsorship Deck
For as long as there has been sponsorship marketing, there has existed the sponsorship deck. Depending on your philosophy, you may have a negative or positive relationship with the classic marketing collateral. However, regardless of your thoughts on decks, it seems like they are here to stay, albeit, continuously changing in their format and delivery.
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Is Cold Calling Dead?
Is Cold Calling Dead?
  Smile and Dial. Dialing for dollars. Telemarketing. Inside Sales.  Whatever you like to call it, let’s just cut to the chase and call it what it is…cold calling. With the rise of the internet and digital media, there seems to be a constant healthy debate taking place in sales organizations around the world: Should
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Should we hire a sports marketing consultant?
Should we hire a sports marketing consultant?
Let’s face it, consultants may get a bad wrap sometimes. If you surveyed 100 people, and asked them what words come to mind when they hear the term “Consultant”, you may get answers like: Luxury, unnecessary, suits, time sucks and so on. Quite frankly, there is nothing worse than hiring a consultant who ends up
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5 Off-The-Wall Sales Training Ideas
5 Off-The-Wall Sales Training Ideas
  Finding fun and exciting ways to teach the ins-and-outs of sales is often a tricky and complex endeavour.  In many situations, sales teams are taught “by the numbers” or are simply provided with a script and then sent unceremoniously to the phones.  In our experience, we have found that there are a vast number
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Step-By- Step Guide to Purchasing a Sports Team
Step-By- Step Guide to Purchasing a Sports Team
While this process may appear on the surface as being complex and multi-faceted, Cosmos staff has broken it down into a step-by- step guide. While this scratches the surface of all the intricacies associated with purchasing a team, it does highlight some of the most important considerations in the process including financial assessment, marketability analysis,
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Content Marketing for Sports Teams
Content Marketing for Sports Teams
Every year there seems to be a new marketing buzzword or trend. This post focuses on content marketing. According to the content marketing institute: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer
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