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Marketing and Predicting Ticket Sales with Google
Marketing and Predicting Ticket Sales with Google
Whenever I’m introduced to a new podcast, I like to go back to older episodes and listen to ones that peak my interest. I recently started listening to the Freakonomics Radio Podcast with Stephen Dubner. For anyone not familiar with Stephen Dubner or his Podcast, each episode “explores the riddles of everyday life”. For example,
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ICYMI – Top Stories from the week of Nov 5 – Nov 11, 2017
ICYMI – Top Stories from the week of Nov 5 – Nov 11, 2017
In this new weekly segment, we’re curating the top stories in Canadian Sports Business from the week that was. Are you not entertained? Canadian sports tech companies want to change that As Sports Media companies look to adjust to the changing viewing habits, some Canadian Startups are leading the way through virtual and augmented reality.
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ICYMI – Top Stories from the week of Oct 22-28, 2017
ICYMI – Top Stories from the week of Oct 22-28, 2017
In this new weekly segment, we’re curating the top stories in Canadian Sports Business from the week that was. As this is our first, we’ve included a few stories from earlier than last week. Rogers considering selling naming rights to Rogers Centre According to Bob Elliot of the Canadian Baseball Network, Rogers Communications, which owns
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Marketing Lessons from Bar Rescue
Marketing Lessons from Bar Rescue
The optimist in us would like to think that if our marketing efforts lead someone to attend our event, that our job is done. We tell ourselves that the event experience is so good, that they’ll be hooked and want to come back again and again. This is often used to justify giving away free
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How Should We Market Our Home Games?
How Should We Market Our Home Games?
We find that a solid place to start is with a strong database-marketing program. The people who are most likely to come out to your home games are the people who have been to a game in the past. Start by implementing ways to collect the contact information from fans paying to come to your
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5 “Off The Wall” Game Day Experiences
5 “Off The Wall” Game Day Experiences
The minor leagues of sports are known to be the birthplace of some of the most off the wall game day experiences. The in game promotions serve to differentiate the minor leagues from their major league competitors, and of course to entertain and delight the fans in attendance. As a fan, these can be some
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Finding the Right Job Fit
Finding the Right Job Fit
Job fit is something that often gets overlooked when applying for a job and working toward one’s overall career goals. Too many times, especially in older generations, people accept jobs that they are not entirely happy with. If you are going to be spending over 40 hours, five days a week somewhere and possibly years
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Direct Mail
Direct Mail
I, like a lot of people, don’t get much mail these days. By mail, I mean actual mail addressed to me personally. All of my bills are paperless. Communication with friends & family has migrated to text, email, social media, heck sometimes even a phone call! However, like a lot of people, I do receive
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