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Sports Marketing Expert available to discuss the 2026 FIFA World Cup

Canadian Soccer fans are in the midst of a bull market, in particular with the recent news that North America has been awarded the hosting rights for the 2026 FIFA World Cup.

Soccer has been booming in Canada for the past several years, making the timing for Canada to put forth a collective bid with the United States and Mexico all the more exciting. In 2019, Canada will welcome the Canadian Premier League, a coast-to-coast professional soccer league. Further, Canada’s MLS Franchises (Toronto FC, Vancouver Whitecaps and Montreal Impact) have all continued to grow their passionate fan bases; and on the pitch, 2018 saw Toronto FC win the MLS Cup for the first time in club history. The Reds followed up their championship winning season with a deep run in the CONCACAF Champions League that certainly captured the hearts of even more Canadians. Lastly but certainly not least, the announcement comes on the heels of Canada having successfully hosted the 2015 FIFA Women’s World Cup.

However, despite all of Soccer’s recent successes, an event such as the FIFA World Cup is not without it’s challenges. It’s governing organization has been mired in controversy and many question the cost/benefit of hosting these types of events.

Cary Kaplan, President of Cosmos Sports & Entertainment is one of Canada’s foremost Sports Marketing experts. In addition to his role with Cosmos, Cary also serves as President & General Manager of the Brampton Beast Hockey Club, the ECHL affiliate of the Montreal Canadiens.

Prior to founding Cosmos, Cary was a proud employee of the Edmonton Oilers as President of their AHL team, the Hamilton Bulldogs. Cary also served as the Commissioner of the Canadian Soccer League from 2005-2009.

Cary’s professional career in Sports Marketing has spanned more than 20 years and includes work with organizations like the NHL, Houston Rockets, Phoenix Suns, Arizona Coyotes, Chicago Cubs, 2015 FIFA Women’s World Cup and many more.

Cary is available to discuss and/or provide comment on sports marketing related matters arising out of the 2026 FIFA World Cup, with topics including:

  • Economic impact of World Cup matches being hosted in Canada
  • Legacy impacts on future growth of Soccer in Canada
  • Ticketing, Attendance, and the Secondary Market
  • Sponsorship activation leading up to and through the event
  • Event as a precursor to Toronto eventually hosting the Summer Olympics

Media Contact

Evan Colborne
905-564-4660 ext. 237
ecolborne@cosmossports.com

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Ticket Sales Expert available for Media

Cary Kaplan, founder and President of Cosmos Sports & Entertainment is a leading Ticket Sales expert. In addition to his role with Cosmos, Cary also serves as President & General Manager of the Brampton Beast Hockey Club, the ECHL affiliate of the Montreal Canadiens.

Prior to founding Cosmos, Cary was a proud employee of the Edmonton Oilers as President of their AHL team, the Hamilton Bulldogs. Cary also served as the Commissioner of the Canadian Soccer League from 2005-2009.

Cary’s professional career in Ticket Sales has spanned more than 20 years and includes having personally sold hundreds of thousands of dollars of tickets himself, along with consulting for the NHL, Houston Rockets, Phoenix Suns, Arizona Coyotes, Chicago Cubs, 2015 FIFA Women’s World Cup and many more.

Cary is available to discuss and comment on all Ticket Sales related matters, including topics such as:

  • Ticket Brokering, Ticket Scalping and the Secondary market
  • Group Sales
  • Season Tickets, Subscriptions & Memberships
  • Dynamic Pricing
  • Access Control & Ticket Validation

Media Contact

Evan Colborne
905-564-4660 ext. 237
ecolborne@cosmossports.com

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Sponsorship Expert available for Media

Cary Kaplan, founder and President of Cosmos Sports & Entertainment is a leading Corporate Sponsorship expert. In addition to his role with Cosmos, Cary also serves as President & General Manager of the Brampton Beast Hockey Club, the ECHL affiliate of the Montreal Canadiens.

Prior to founding Cosmos, Cary was a proud employee of the Edmonton Oilers as President of their AHL team, the Hamilton Bulldogs. Cary also served as the Commissioner of the Canadian Soccer League from 2005-2009.

Cary’s professional career in Sponsorship has spanned more than 20 years having personally sold millions of dollars of sponsorship in addition to consulting for dozens of groups on their sponsorship programs.

Cary is available to discuss and comment on all corporate sponsorship related matters, including topics such as:

  • Naming Rights
  • Municipal Sponsorship
  • University Sponsorship
  • Athlete Sponsorship
  • Non-Profit Sponsorship
  • Amateur Sports Sponsorship
  • Professional Sports Sponsorship

Media Contact

Evan Colborne
905-564-4660 ext. 237
ecolborne@cosmossports.com

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Northlands teams up with Cosmos for K-Days 2018

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NORTHLANDS TEAMS UP WITH COSMOS FOR K-DAYS 2018
NORTHLANDS TEAMS UP WITH COSMOS FOR K-DAYS 2018

By Cosmos Sports | April 6, 2018

Cosmos Sports & Entertainment is pleased to announce its newest partnership for ticket sales services in conjunction with Northlands.

Cosmos has a long history working in Edmonton with the Edmonton Oilers, Edmonton Eskimos, the 2009 Grey Cup, the FIFA U20 Women’s World Cup and a few years back with Northlands for the Canadian Finals Rodeo.

K-Days is a 10-day fair that will take place in Edmonton from July 20th – 29th, 2018.  The event boasts a wide variety of live entertainment, food, local vendors, attractions, rides, midway games, as well as fun and exciting activities for attendees of all ages.  The event has been an annual mainstay of the summer season for Edmonton and area, and had an attendance of over 800,000 people in 2017.

Cosmos will be working with Northlands to maximize attendance for the 10 day event.    

Cosmos President Cary Kaplan said:

“we are thrilled to partner with such a historic event as K-Days and are proud to once again work with Northlands to speak to past attendees and help ensure that their experience at the 2018 is their best ever”

Northlands Director of Sales Scott Sinclair added:

“Northlands is excited for this opportunity to partner with a well-respected company like Cosmos for another wonderful year of K-Days”

For more information about K-Days event and ticketing info, please contact Cosmos Manager of Sales & Marketing – Justin Bernardo at jbernardo@cosmossports.com

And for additional information about Cosmos Sports & Entertainment services including ticket sales, corporate sponsorship, marketing and digital media, please call (905) 564-4660 or visit www.cosmossports.com/services/

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Canada defeats Brazil in 2nd International Friendly

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CANADA DEFEATS BRAZIL IN 2ND INTERNATIONAL FRIENDLY
CANADA DEFEATS BRAZIL IN 2ND INTERNATIONAL FRIENDLY

By Evan Colborne | March 27, 2018

The Canadian Arena Soccer Association (CASA) was back in action on March 15th, as they took on the visiting Brazilian National team in an international friendly. This marked the 2nd international friendly that Canada has hosted since CASA was founded in mid 2017.

To the delight of fans, the Canadian side welcomed a familiar face to their squad as TFC legend Dwayne De Rosario suited up and played in his first game for CASA.

Most exciting of all was the tight contest on the field, as the game was a back and forth affair, eventually going to overtime before Canada netted the eventual winner. Check out the recap video below:

GAME DAY/SPONSORSHIP

Working in partnership with CASA to put on the game, Cosmos once again provided our Event Management & Game Day Operations expertise for the game. Drawing on years of experience putting on the most entertaining sporting events in the GTA, fans were treated to a show that included a pre-game performance, hot dog cannon and much more.

Additionally, Cosmos is the exclusive sponsorship firm for the Canadian Arena Soccer Association. Cosmos staff were on hand introducing the new sport to several potential sponsors, showcasing the unique partnership opportunities that arena soccer has to offer.

NEXT GAME

Canada will be back in action at the Hershey Centre on May 6th as they welcome the US National Team. The event will feature a double header with the Arena Premier League Championship game taking place followed by the international friendly. Tickets are available online at ticketmaster.ca.

CONTACT

For enquiries related to sponsorship and advertising with CASA, contact:

Kelsey McGee
Business Operations Coordinator
kmcgee@cosmossports.com
905-564-4660

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Cosmos President Cary Kaplan delivers Keynote at Networking Night

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COSMOS PRESIDENT CARY KAPLAN DELIVERS KEYNOTE AT NETWORKING NIGHT
COSMOS PRESIDENT CARY KAPLAN DELIVERS KEYNOTE AT NETWORKING NIGHT

By Rebecca Meneray | March 1, 2018

On the evening of February 7th, Cosmos Sports & Entertainment President Sports Business Expert, Cary Kaplan, was invited to speak at the University of Guelph’s Sport Management Association’s annual Sport Business Networking Night.

The event, which took place at the University of Guelph’s newly renovated W.F. Mitchell Athletic Centre, saw upwards of 70 attendees over the course of four hours. Those in attendance had the opportunity to mingle and network with peers as well as a number of industry professionals from a broad range of sports & entertainment organizations including: the Toronto Blue Jays, Maple Leaf Sports & Entertainment, Canada Basketball, and Landmark Sport Group. This open and conversational forum afforded many of those in attendance the chance to ask questions or gain further insight into their area of particular interest.

As the keynote speaker, Cary had the opportunity to speak to a number of different topics relating to the sport business, and ways in which current students and new graduates can best position themselves to enter the industry. To conclude the event, attendees were addressed by UofG’s current Athletic Director Scott McRoberts, who brought forth news of the potential introduction of a Sports Management Minor, to be offered as early as the 2019 academic year.

To learn more about Cosmos Sports & Entertainment and the services we offer, including availability for our industry experts to speak at your event, please feel free to contact us at (905) 564-4660 or info@cosmossports.com.

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Toronto to host 2032 Summer Olympics?

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TORONTO TO HOST 2032 SUMMER OLYMPICS?
TORONTO TO HOST 2032 SUMMER OLYMPICS?

By Evan Colborne | February 27, 2018

Following news that Toronto Mayor, John Tory would back a bid to co-host the 2026 FIFA World Cup, a Canadian sports executive calls on him, and Toronto City Council, to begin a bid for the 2032 Summer Olympics now.

Toronto, February 22, 2018 – Cary Kaplan, President of Cosmos Sports, says that Toronto should begin immediately working toward a bid for the 2032 Summer Olympics, despite the multi-billion dollar price tag associated with the event.

“The Summer Olympics in 2024 have been awarded to Paris and 2028 to Los Angeles,” says Kaplan. “Several candidate cities are already lining up for 2032, yet Toronto is not on the radar. There is absolutely no reason that Toronto is not being mentioned.”

Is is estimated that the 2018 Winter Olympics in Pyeongchang, South Korea will cost more than $10 billion USD. Kaplan believes the investment is well worth it.

“The investment is worth every dollar, and then some,” says Kaplan, who has spent the past 25+ years in professional sports management and sales. “There are numerous misconceptions about the cost and value of hosting events of this type. The Olympics would be an excellent use of taxpayer dollars – locally, provincially and federally.”

Kaplan, whose Canadian sports marketing and sales firm works with numerous professional sports teams (MLB, NBA, NHL and MLS, among others), stresses that now is the time to start the dialogue.

“Because of the investment required, cities must plan earlier than ever before for events of this size,” says Kaplan. “When you plan for 2032 in 2018, you give yourself time to design infrastructure with an Olympic bid in mind, rather than scrambling at the last minute to fit Olympic infrastructure into your city plan.”

“Whether it’s the Rail Deck Park for more than $1 billion, or transit projects worth billions of dollars, the Olympics don’t take away from these projects, they actually help pay for them,” says Kaplan, whose company specializes in corporate sponsorship and ticket sales. “It’s not one or the other. When you plan appropriately, the Olympics make big projects easier to accomplish, smarter, and more manageable to finance.”

Kaplan encourages Mayor John Tory and City Council to immediately make it clear that Toronto is interested.

“It costs nothing to make the world aware that Toronto is seriously thinking about 2032,” he says. “Traditionally we wait until the last minute, but this is simply too important of a decision to ignore or to push down the road.”

“People may think that we can’t afford to bid,” says Kaplan. “I’d argue we can’t afford not to.”

About Cosmos Sports & Entertainment

Cosmos is a full-service Sales & Marketing firm serving clients in the Sports & Entertainment sector. Cosmos was founded in 2003 and offers services in strategic consulting, training & education and outsourced sales & marketing.

Since founding the company with a focus on Sports Marketing, Cosmos has expanded its portfolio of clients to include those from performing arts, festivals and entertainment as a whole. Since 2003,  Cosmos has worked with thousands of sports teams, leagues, organizations, Universities and Colleges, governing bodies, corporations, media partners, retailers, athletes, job seekers and fans.

About Cary Kaplan

Cary Kaplan has been a leading sports executive since 1995. Cary has personally consulted for and trained over 400 teams and leagues including the National Hockey League (NHL), Phoenix Suns and Houston Rockets (NBA), Canadian Football League (CFL), National Lacrosse League (NLL), Calgary Flames, Edmonton Oilers & Ottawa Senators (NHL).

Cary also serves as President & General Manager of the Brampton Beast, the ECHL affiliate of the Montreal Canadiens. For six years, and prior to founding Cosmos, Cary was a proud employee of the Edmonton Oilers Hockey Club, involved in the management of their AHL franchise, the Hamilton Bulldogs.

Media Contact

Cary is available for comment or interview in person (in the Greater Toronto Area), by phone or by video conference (i.e. Skype). All inquiries can be directed to:

Evan Colborne
905-564-4660 ext. 237
ecolborne@cosmossports.com