Podcast

The Cosmos Podcast

The Cosmos Podcast is a show that explores the business of sports & entertainment in Canada. Hosted by Cosmos Director Evan Colborne, the show takes on a few different formats including: soundbites from keynotes/workshops, 1-on-1 interviews with people working in the industry, and Roundtable discussions.

You can subscribe to the Cosmos Podcast wherever you get your Podcasts, including:


Ep.21 – How to Handle Sponsorship Renewals
On today’s episode of the Cosmos Podcast we have part 8 of our 10 part sponsorship series. This episode specifically discusses the renewal process, including:
  • When’s the right time to start talking about renewal.
  • How to understand where you stand with your sponsors, and whether it’s time to pitch a higher investment.
  • What to do when things haven’t gone exactly to plan.
  • And how to handle things when it’s time to move on.
If you haven’t already, remember to subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn for listening on the go and to make sure you don’t miss an episode. You can also find the entire archive of episodes at www.cosmossports.com/cosmospodcast If you have any questions about anything discussed on the podcast, you can always reach us on Facebook, Twitter, Linkedin, Instagram or by email at info@cosmossports.com We hope you enjoy!
Ep.20 – Incentive based Sponsorship with Matt Hunter
On today's special 20th episode of the Cosmos Podcast, I'm joined by Matt Hunter, Manager of Business Development with Cosmos Sports & Entertainment. Matt returns to the studio to chat about some recent stories in the Canadian Sports Business world, including:
  • Blue Jays and MLB's decision to stream games on Facebook
  • MLSE's relationship with ticket brokers
  • Budweiser's new Incentive based sponsorship model.
If you haven't already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher, or TuneIn. You can also find our entire archive our podcasts at www.cosmossports.com/cosmospodcast If you have any questions about anything mentioned on the Podcast, you can reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com. We hope you enjoy!
Ep.19 – Sponsorship Measurement & Analytics
On today’s episode of the Cosmos Podcast we are continuing our special look at Sponsorship. I’m joined this week once again by Cosmos President Cary Kaplan to discuss a topic that is getting more and more attention these days which is measurement, data and analytics, specifically around sponsorship. When other marketing channels such as Facebook or Google are offering marketers deep insight into how their campaigns are performing, it’s only natural that these same demands will start creeping into the sponsorship space. As we discuss, properties and rights holders may have been able to rely on selling the sizzle up until now, but will be asked going forward to provide more feedback and proof of ROI from the sponsorship investment. This episode is part of a series Cosmos is hosting with Central Counties Tourism and Sport Durham, so special thanks to both those groups. Remember to subscribe to the Cosmos Podcast for listening on the go. Great way to spend your daily commute or while at the gym. And if you have any questions about something mentioned on the podcast, you can always reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com We hope you enjoy!
Ep. 18 – Sponsorship Objection Handling
On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Sponsorship objection handling. Regardless of how experienced or talented your sponsorship team is they will undoubtedly face objections in the selling process, so with this episode we discuss some tactics for identifying the true objection, and how to respectfully counter the objection. If you have any questions about anything discussed on the podcast, you can always reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com If you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy!
Ep.17 – How to Pitch & Negotiate Sponsorship
On today’s episode of the Cosmos Podcast, we are continuing our special sponsorship series. My guest today is Ken Vezina, Vice President of Business Operations for the Brampton Beast. If you haven’t already, you may want to check out episode 5 of the Cosmos Podcast where I sat down with Ken and discussed his background and career in Minor League Sports. In this episode, Ken and I discuss How to pitch and negotiate a sponsorship. This is part 5 of a sponsorship series Cosmos is hosting with Central Counties Tourism and Sport Durham. Remember, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or Tune In. We hope you enjoy!
Ep.16 – Cary Kaplan’s Keynote from McMaster Sports Industry Conference
On today’s episode of the Cosmos Podcast, we have a keynote from Cosmos President Cary Kaplan. This recording was taken on March 16th at the McMaster Sports Industry Conference that was held at McMaster University. Cary shared some tips on breaking into the sports industry as well as how to stand out once you’re working in it, including:
  • The importance of a strong work ethic
  • The most important skills for your career
  • What networking really means
  • The most important thing to understand when starting a business
  • And what a typical day working in sports looks like.
The event also featured talks from Matt Afinec of the Hamilton Ti-Cats, Graham Brown of U Sports and Glen Grunwald of McMaster University Athletics. Special thanks to Tyler and Gabriel from the McMaster Sports Business Association for having us out to the event. We hope you enjoy!
Ep.15 – How to conduct a sponsorship meeting
On today’s episode of the Cosmos Podcast, we continue our special Sponsorship Series. This episode focuses on a step by step process for how to conduct sponsorship meetings. It may seem a bit crazy to devote an entire episode to 1 meeting, but as you’ll hear Cary discuss, it’s a really important topic for sponsorship success. Before listening to this episode, if you haven’t already, you may want to check out episodes 9, 11 and 13 as we’ve built this series to be sequential and go step by step through the sponsorship sales process. Also if you haven’t already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about something discussed on the Podcast, you can reach us by email at info@cosmossports.com, or on Facebook, Twitter and Linkedin. We hope you enjoy.
Ep.14 – Social Media in Sports with Max Rosenberg
On today’s episode of the Cosmos Podcast, we have a very special guest, Max Rosenberg. Max and I met back in 2010/11 ish when we were both working at Cosmos Sports. Since then Max has gone on to work with the Toronto Argonauts and the Canadian Football League, leading social media efforts for both those organizations. As you’ll hear, when Max got started in the industry Social Media was such a new thing. Max got in on the ground floor and has been able to see first hand how rapidly things have changed in a relatively short period of time. Max shares some of his best practices for Social Media in sports, as well as some advice for those looking to build a career in social media and sports in general. If you haven’t already, you can subscribe to the Cosmos Podcast wherever you get your podcasts. In addition to this great conversation with Max, we’ve got some fantastic guests lined up for the coming weeks that you won’t want to miss, and you can also check out the archive of our past episodes. If you have any questions about something you hear on the podcast, you can always reach us by email at info@cosmossports.com, Facebook, Twitter or Linkedin. We hope you enjoy.
Ep.13 – Who to reach out to for sponsorship
On today’s episode of the Cosmos Podcast, we have part 3 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. For this episode I sit down with Cosmos President Cary Kaplan to discuss:
  • How to identify companies to reach out to for sponsorship
  • How to find the decision maker
  • And how to reach out most effectively
This episode will make sense as a standalone listen, but you may want to check out Ep. 9 called What Sponsors Want or Ep.11 called What’s my sponsorship worth as both are good precursors to this episode. If you haven’t already, you can subscribe to the Cosmos Podcast wherever you get your podcasts, and if you like what you hear, we’d very much appreciate a rating or review. We hope you enjoy.
Ep.12 – 5 tips to build a career in sports with Cary Kaplan
On today’s episode of the Cosmos Podcast, we have a recording taken from the Guelph Sports Management Associations recent networking night. Cosmos President Cary Kaplan was invited to give a keynote speech where he discussed 5 tips for building a career in the hyper competitive sports industry. The audio can be a little be tough to hear at times, so we apologize for that, but hopefully you can make out the majority of what Cary is saying. There is also video of the keynote that you can find on our Youtube page by searching “Cosmos Sports & Entertainment” on Youtube. Special thanks to the Guelph Sports Management Association for having us out, we had a great time and hope to be back for future events. If your interested in learning more about building a career in sports, you can subscribe to the Cosmos Podcast wherever you get your podcasts. And if you’re looking for more insight, you can also check out our blog at cosmossports.com/blog or sign up for our monthly newsletter at cosmossports.com/newsletter. If you liked what you heard in this episode, we’d very much appreciate a rating or review. We hope you enjoy.