Podcast

The Cosmos Podcast

The Cosmos Podcast is a show that explores the business of sports & entertainment in Canada. Hosted by Cosmos Director Evan Colborne, the show takes on a few different formats including: soundbites from keynotes/workshops, 1-on-1 interviews with people working in the industry, and Roundtable discussions.

You can subscribe to the Cosmos Podcast wherever you get your Podcasts, including:


Ep. 24 – World Cup 2026 & Johnny (Canadian) Football
On today's episode of the Cosmos Podcast, I'm joined in studio by Matt Hunter and Justin Bernardo for another round table discussion on some of the latest news stories in Canadian Sports Business and on the World Cup 2026. In this episode we discuss:
  • The FIFA World Cup coming to Canada in 2026 along with the US and Mexico. What impact that will have on Canadian Soccer, and what are some of the business implications of hosting this event?
  • Dave Hopkinson, former Chief Commercial Officer of MLSE steps down to join Real Madrid.
  • And lastly, Johnny Manziel makes his Canadian Football League debut with the Hamilton Tiger-Cats. What impact does he have on the league and on the individual teams from a business perspective?
If you like listening on the go, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. Let us know what you think of the show by leaving your feedback in the comments/review section. We hope you enjoy!
Ep. 23 – Naming Rights & Marquee Inventory
On today’s episode of the Cosmos Podcast, we are wrapping up our special 10 part series on Sponsorship with a discussion on Naming Rights and other Marquee inventory, with a focus on 'How to Sell Naming Rights'. If you haven’t already, we encourage you to take a look back at some of the other episodes we’ve done over the past few weeks specifically looking at sponsorship. This episode and last week’s episode on Digital Sponsorship were two special ones, but we also did a series that followed the sponsorship sales process pretty sequentially. So whether you’re new to sponsorship or looking for some new ideas and best practices, we hope you’ll give those a listen. In this episode we discuss:
  • The rise in popularity of naming rights over the past several years.
  • The Pros and Cons of Naming Rights.
  • And what types of companies to look to if you’re actively selling naming rights opportunities with your property.
If you’re like me and enjoy listening to podcasts on your commute, then the best way to make sure you don’t miss an episode of the Cosmos Podcast is to subscribe. It’s completely free, and you can find the show on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about anything mentioned on the show, please feel free to reach out any time. You can find us on Linkedin, Facebook, Twitter, even Instagram now or email at info@cosmossports.com We hope you enjoy!
Ep. 22 – How to Handle Digital Sponsorship
On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Digital Sponsorship. This episode is the audio taken from a webinar we hosted a few weeks back so you may hear us reference certain slides which won’t make a ton of sense through just the audio, but nevertheless, still some helpful tidbits in this episode for those looking to expand their digital sponsorship business. Some of the things we discuss include:
  • How digital has impacted the sponsorship space.
  • How to go about pricing your digital inventory.
  • And the different types of digital sponsorship campaigns that you can deploy through your property.
If you’re like me and enjoy listening to podcasts on your commute, then the best way to make sure you don’t miss an episode of the Cosmos Podcast is to subscribe. It’s completely free, and you can find the show on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about anything mentioned on the show, please feel free to reach out any time. You can find us on Linkedin, Facebook, Twitter, even Instagram now. Or if those platforms aren’t your thing, there’s always email, info@cosmossports.com
Ep.21 – How to Handle Sponsorship Renewals
On today’s episode of the Cosmos Podcast Sponsorship Renewals, we have part 8 of our 10 part sponsorship series. This episode specifically discusses the renewal process, including:
  • When’s the right time to start talking about renewal.
  • How to understand where you stand with your sponsors, and whether it’s time to pitch a higher investment.
  • What to do when things haven’t gone exactly to plan. 
  • And how to handle things when it’s time to move on.
If you haven’t already, remember to subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn for listening on the go and to make sure you don’t miss an episode. You can also find the entire archive of episodes at www.cosmossports.com/cosmospodcast If you have any questions about anything discussed on the podcast, you can always reach us on Facebook, Twitter, Linkedin, Instagram or by email at info@cosmossports.com We hope you enjoy!
Ep.20 – Canadian Sports with Matt Hunter – The Cosmos Podcast
On today's special 20th episode of the Cosmos Podcast, I'm joined by Matt Hunter, Manager of Business Development with Cosmos Sports & Entertainment. Matt returns to the studio to chat about some recent stories in the Canadian Sports Business world, including:
  • Blue Jays and MLB's decision to stream games on Facebook
  • MLSE's relationship with ticket brokers
  • Budweiser's new Incentive based sponsorship model.
If you haven't already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher, or TuneIn. You can also find our entire archive our podcasts at www.cosmossports.com/cosmospodcast If you have any questions about anything mentioned on the Podcast, you can reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com. We hope you enjoy!
Ep.19 – Sponsorship Measurement and Analytics
On today’s episode of the Cosmos Podcast we are continuing our special look at Sponsorship Measurement and Analytics. I’m joined this week once again by Cosmos President Cary Kaplan to discuss a topic that is getting more and more attention these days which is measurement, data and analytics, specifically around sponsorship When other marketing channels such as Facebook or Google are offering marketers deep insight into how their campaigns are performing, it’s only natural that these same demands will start creeping into the sponsorship space. As we discuss, properties and rights holders may have been able to rely on selling the sizzle up until now, but will be asked going forward to provide more feedback and proof of ROI from the sponsorship investment. This episode is part of a series Cosmos is hosting with Central Counties Tourism and Sport Durham, so special thanks to both those groups. Remember to subscribe to the Cosmos Podcast for listening on the go. Great way to spend your daily commute or while at the gym. And if you have any questions about something mentioned on the podcast, you can always reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com We hope you enjoy!
Ep. 18 – Sponsorship Objection Handling
On today’s episode of the Cosmos Podcast, we are continuing our special series on Sponsorship with a discussion on Sponsorship objection handling. Regardless of how experienced or talented your sponsorship team is they will undoubtedly face objections in the selling process, so with this episode we discuss some tactics for identifying the true objection, and how to respectfully counter the objection. If you have any questions about anything discussed on the podcast, you can always reach us on Facebook, Twitter, Linkedin or by email at info@cosmossports.com If you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy!
Ep.17 – How to Pitch & Negotiate Sponsorship
On today’s episode of the Cosmos Podcast, we are continuing our special sponsorship series, where we will discuss 'How to pitch and negotiate sponsorship'. My guest today is Ken Vezina, Vice President of Business Operations for the Brampton Beast.   If you haven’t already, you may want to check out episode 5 of the Cosmos Podcast where I sat down with Ken and discussed his background and career in Minor League Sports. In this episode, Ken and I discuss How to pitch and negotiate a sponsorship. This is part 5 of a sponsorship series Cosmos is hosting with Central Counties Tourism and Sport Durham. Remember, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or Tune In. We hope you enjoy!
Ep.16 – Cary Kaplan’s Keynote from McMaster Sports Industry Conference
On today’s episode of the Cosmos Podcast, we have a keynote from Cosmos President Cary Kaplan. This recording was taken on March 16th at the McMaster Sports Industry Conference that was held at McMaster University. Cary shared some tips on breaking into the sports industry as well as how to stand out once you’re working in it, including:
  • The importance of a strong work ethic
  • The most important skills for your career
  • What networking really means
  • The most important thing to understand when starting a business
  • And what a typical day working in sports looks like.
The event also featured talks from Matt Afinec of the Hamilton Ti-Cats, Graham Brown of U Sports and Glen Grunwald of McMaster University Athletics. Special thanks to Tyler and Gabriel from the McMaster Sports Business Association for having us out to the event. Also, if you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy!
Ep.15 – How to conduct a sponsorship meeting
On today’s episode of the Cosmos Podcast, we continue our special Sponsorship Series. This episode focuses on a step by step process for how to conduct sponsorship meetings. It may seem a bit crazy to devote an entire episode to 1 meeting, but as you’ll hear Cary discuss, this is a really important topic for sponsorship success. Before listening to this episode, if you haven’t already, you may want to check out episodes 9, 11 and 13 as we’ve built this series to be sequential and go step by step through the sponsorship sales process. Also if you haven’t already, you can subscribe to Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about something discussed on the Podcast, you can reach us by email at info@cosmossports.com, or on Facebook, Twitter and Linkedin. We hope you enjoy.