Podcast

The Cosmos Podcast

The Cosmos Podcast is a show that explores the business of sports & entertainment in Canada. Hosted by Cosmos Director Evan Colborne, the show takes on a few different formats including: soundbites from keynotes/workshops, 1-on-1 interviews with people working in the industry, and Roundtable discussions.

You can subscribe to the Cosmos Podcast wherever you get your Podcasts, including:


Ep.15 – How to conduct a sponsorship meeting
On today’s episode of the Cosmos Podcast, we continue our special Sponsorship Series. This episode focuses on a step by step process for how to conduct sponsorship meetings. It may seem a bit crazy to devote an entire episode to 1 meeting, but as you’ll hear Cary discuss, this is a really important topic for sponsorship success. Before listening to this episode, if you haven’t already, you may want to check out episodes 9, 11 and 13 as we’ve built this series to be sequential and go step by step through the sponsorship sales process. Also if you haven’t already, you can subscribe to Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about something discussed on the Podcast, you can reach us by email at info@cosmossports.com, or on Facebook, Twitter and Linkedin. We hope you enjoy.
Ep.14 – Social Media in Sports with Max Rosenberg
On today’s episode of the Cosmos Podcast, we have a very special guest, Max Rosenberg. Max and I met back in 2010/11 ish when we were both working at Cosmos Sports. Since then Max has gone on to work with the Toronto Argonauts and the Canadian Football League, leading social media efforts for both those organizations. As you’ll hear, when Max got started in the industry Social Media was such a new thing. Max got in on the ground floor and has been able to see first hand how rapidly things have changed in a relatively short period of time. Max shares some of his best practices for Social Media in sports, as well as some advice for those looking to build a career in social media and sports in general. If you haven’t already, you can subscribe to the Cosmos Podcast wherever you get your podcasts. In addition to this great conversation with Max, we’ve got some fantastic guests lined up for the coming weeks that you won’t want to miss, and you can also check out the archive of our past episodes. If you have any questions about something you hear on the podcast, you can always reach us by email at info@cosmossports.com, Facebook, Twitter or Linkedin. We hope you enjoy.
Ep.13 – Who To Reach Out To For Sponsorship
On today’s episode of the Cosmos Podcast, we have part 3 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. In summary, we will discuss who to reach out to for sponsorship For this episode I sit down with Cosmos President Cary Kaplan to discuss:
  • How to identify companies to reach out to for sponsorship
  • How to find the decision maker
  • And how to reach out most effectively
This episode will make sense as a standalone listen, but you may want to check out Ep. 9 called What Sponsors Want or Ep.11 called What’s my sponsorship worth as both are good precursors to this episode. If you haven’t already, you can subscribe to the Cosmos Podcast wherever you get your podcasts, and if you like what you hear, we’d very much appreciate a rating or review. If you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy.
Ep.12 – 5 tips to build a career in sports with Cary Kaplan
On today’s episode of the Cosmos Podcast, we have a recording taken from the Guelph Sports Management Associations recent networking night. Cosmos President Cary Kaplan was invited to give a keynote speech where he discussed 5 tips for building a career in the hyper competitive sports industry. The audio can be a little be tough to hear at times, so we apologize for that, but hopefully you can make out the majority of what Cary is saying. There is also video of the keynote that you can find on our Youtube page by searching “Cosmos Sports & Entertainment” on Youtube. Special thanks to the Guelph Sports Management Association for having us out, we had a great time and hope to be back for future events. If your interested in learning more about building a career in sports, you can subscribe to the Cosmos Podcast wherever you get your podcasts. And if you’re looking for more insight, you can also check out our blog at cosmossports.com/blog or sign up for our monthly newsletter at cosmossports.com/newsletter. If you liked what you heard in this episode, we’d very much appreciate a rating or review. If you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy.
Ep.11 – What is my sponsorship worth?
On today’s episode of the Cosmos Podcast, we have part 2 of our 10 part sponsorship webinar series that Cosmos is hosting with Central Counties Tourism and Sport Durham. For this episode I sit down with Cosmos President Cary Kaplan to discuss a pretty common question for those getting started with sponsorship which is what is my sponsorship worth? This episode will make sense as a standalone listen, but you may want to check out Ep. 9 called What Sponsors Want or Ep.8 with Joe Lowes as both are good compliments to this episode. If you haven’t already, you can subscribe to the Cosmos Podcast wherever you get your podcasts, and if you like what you hear, we’d very much appreciate a rating or review. If you’re like me and enjoy listening to podcasts on your commute, be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. We hope you enjoy.
Ep.10 – Careers in Baseball with Jason Diplock
On today's episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Jason Diplock. As you'll hear, Jason has had an incredible career in sports so far having spent time with the Brampton Battalion of the Ontario Hockey League, the Toronto Blue Jays and a few years in Florida running the spring training facility for the Jays, including serving as GM of the Dunedin Blue Jays. Jason has learned a lot of good lessons that he shares in this episode, including:
  • Why it's important to be flexible and ready to take on unexpected opportunities
  • Why it's important to be prepared, because you never know when a 5 minute chat could turn into something much more
  • And how focusing on practising respect and good manners can make such a huge difference.
If you have any questions about what's discussed on the podcast, you can reach us on Facebook, Twitter, LinkedIn or by email at info@cosmossports.com. Also be sure to subscribe to the show on Apple Podcast, Google Play, Stitcher or TuneIn. If you're looking for some more insight on sports business in Canada, you can also check out our blog at www.cosmossports.com/Blog or sign up for our monthly newsletter at www.cosmossports.com/newsletter. We hope you enjoy!
Ep.9 – What Sponsors Want
On today’s episode of the Cosmos Podcast, we have the audio from a webinar recorded last week called “ What Sponsors Want ”. The webinar was presented in partnership with Central Counties Tourism and Sport Durham and was the first episode in a 10 part series that will be running until the end of May. In this episode, Cosmos Director Evan Colborne is joined by Cosmos President Cary Kaplan, to discuss:
  • The most common sponsorship objectives and what they really mean
  • The factors that influence the decision making process of a sponsor
  • The level of service that sponsors are looking for, and where to specifically focus
  • And how to involve your sponsors in unique ways
If you haven’t already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about what’s discussed on the podcast, you can reach us on Facebook, Twitter or LinkedIn or by email at info@cosmossports.com and if you like what you hear we’d very much appreciate a rating and/or review. We hope you enjoy!
Ep.8 – Relationship Selling with Joe Lowes
On today's episode of the Cosmos Podcast, Cosmos Director Evan Colborne is joined in studio by Joe Lowes. Joe is the Senior Sponsorship Consultant with Cosmos Sports & Entertainment, and as you'll hear has had an incredible career in sports so far starting back in the early 90's. You will listen to what Joe Lowes has to say with relationship selling and his experience in that area. A big part of Joe's sports career has been spent in sales. In this episode, Joe discusses how prioritizing strong relationships over short term sales helped build lifelong clients, and in many cases friends. Getting his start with the St. Catharines Blue Jays, Joe describes the hustle it took to break into a highly competitive industry like sports. We discuss his time with the Brantford Smoke, Hamilton Bulldogs, Ottawa Senators, and Tennis Canada. We also discuss how he is transferring lessons he's learned from sports to his own business, the Fifty Point Market. If you haven't already, you can subscribe the Cosmos Podcast on Apple Podcast, Google Play, Stitcher, or TuneIn. If you have any questions about something you hear on the Cosmos Podcast, you can always reach us on Facebook, Twitter, Linkedin, or by email at info@cosmossports.com. We hope you enjoy!
Ep.7 – Blue Jays Sale with Justin Bernardo & Shahbaz Dhillon
On today’s episode of the Cosmos Podcast, Justin Bernardo returns to the studio and we’re joined by our colleague Shahbaz Dhillon for a roundtable discussion about Blue Jays Sale. We discuss some big news stories in Canadian Sports Business from the past week, such as:
  • Rogers considering selling the Blue Jays. We break down why they might be considering selling the team and some possible scenarios for how it could play out. (1:43)
  • Verizon’s huge streaming deal with the NFL and the landscape of sports media in general with more Over the Top networks emerging. (17:43)
  • And TFC’s MLS Cup victory and what winning a championship can do for the business side of sports. (40:29)
If you haven’t already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about what’s discussed on the podcast, you can reach us on Facebook, Twitter or LinkedIn or by email at info@cosmossports.com and if you like what you hear we’d very much appreciate a rating and/or review. We hope you enjoy!
Ep.6 – Roundtable with Matt Hunter & Justin Bernardo
On today’s episode of the Cosmos Podcast, Matt Hunter returns and we’re joined by Justin Bernardo for a roundtable discussion. Lot’s great stuff discussed, including some big stories developing in Canadian Sports Business, such as:
  • Calgary’s potential bid for the 2026 Winter Olympics (1:36)
  • Forbes latest list of NHL team Valuations (21:00)
  • The latest on the Ottawa Senators new Arena (32:47)
  • Updates on the CFL heading to Halifax (40:37)
  • And much more
If you haven’t already, you can subscribe to the Cosmos Podcast on Apple Podcast, Google Play, Stitcher or TuneIn. If you have any questions about what’s discussed on the podcast, you can reach us at info@cosmossports.com and if you like what you hear we’d very much appreciate a rating and/or review. We hope you enjoy!