Friday, September 25, 2009 Cosmos Sports is proud to announce a new partnership with Toronto’s newest professional franchise. Fresh off a successful expansion campaign in 2009 which saw the Nationals take home the Major League Lacrosse (MLL) Championship in dramatic fashion, the Toronto Nationals have turned to the experts at Cosmos Sports to handle the team’s 2009-2010 business operations and to grow on this year’s successes going forward.
Cosmos Sports will oversee the business operations of the Nationals including, but not limited to, ticket sales, corporate sales, game day operations, sponsorship, and promotions in an effort to build the brand and awareness of field lacrosse in Toronto and the surrounding area. Fans of the Nationals can look forward to new and innovative ticket packages to accommodate fans, groups and corporate events alike and ongoing efforts to create the best possible fan experience in 2010.
Major League Lacrosse launched in 2001 in the U.S. to meet the demand for a world-class field lacrosse league, driven by a dramatic growth in popularity. The MLL brings together the world’s best lacrosse players creating what is regarded as the best on-field product ever assembled. The league has experienced year-to-year increases in attendance as it continues to be at the forefront of the movement for lacrosse as a mainstream competitive team sport in North America.
Cosmos Sports has performed similar functions in the past with the Hamilton Bulldogs of the AHL and the Canadian Soccer League by implementing the ticket sales knowledge of their management team to effectively increase ticket sales and overall revenues while improving the business and brand image of the associated teams.