A Busy Week in Western Canada
Friday, October 3, 2014: Cosmos Sport President, Cary Kaplan, spent three days in Western Canada earlier this week training 2015 FIFA Women’s World Cup staff ahead of the upcoming events in Vancouver and also training the Northern Alberta Institute of Technology (NAIT) Ooks. The training in Vancouver focused on Ticket Sales for the upcoming Women’s World Cup next summer and wraps up a five city tour for Cary who has also conducted trainings for FIFA in Winnipeg, Ottawa, Moncton, and Edmonton.
NAIT procured Cosmos to conduct an extensive study on their Athletic Department’s revenue potential. Following a day of meetings with key individuals and teams within the Athletic Department, Cosmos returned to Ontario to prepare an action plan for the Ooks that will help them maximize revenue from the Athletic Department. Focusing on Ticket Sales, Sponsorship, and Donation revenue Cosmos was able to provide the Ooks with clear short term and long term plans that will maximize the Athletic Department’s revenue potential and help them reach their goal of providing every athlete with a scholarship.
A leader in the ACAC, NAIT has been a benchmark program for the conference and is looking to take another step forward, as University and Collegiate sport in Canada continues to redefine the structure and goals of their Athletic Departments with a distinct focus on revenue. Earlier in August, Cosmos worked with Mount Alision University and their football program to maximize their ticket sales, sponsorships, and donations. Cosmos has also worked with Carleton University selling season tickets for their football, basketball, and hockey programs for the past two years.