Friday June 24, 2013: Cosmos Sports is proud and excited to announce the beginning of a new partnership with the Queen’s Plate. As a leader in sports marketing, Cosmos has worked with hundreds of teams, leagues, and organizations across North America. As such, Cosmos is no stranger to the Horse Racing industry having previously worked with organizations such as: Georgian Downs, Ajax Downs, Flamboro Downs, Woodbine Entertainment Group, and Standard Bred Canada. However, this marks the first time the company is working with the Queen’s Plate, one of Canada’s most prestigious and historic annual events.
Founded in 1860 by Queen Victoria, the Queen’s Plate is the oldest thoroughbred horse race in Canada. It is an annual summer event that occurs in June or July at Woodbine Racetrack in Toronto, and it is the first race in the Canadian Triple Crown. There are a maximum of seventeen jockeys and 3-year-old horses that run a total of 1¼ miles for a chance to ride into the winner’s circle and hoist the gold cup.
Through this new partnership, Cosmos will provide customer service and outbound Sales and Marketing support with a focus on maximizing ticket revenue for the Queen’s Plate. With an entire day of entertainment planned including the Hats & Horseshoes party beginning at noon, this year’s Queen’s Plate will not be an event you want to miss.