Friday, October 26th 2012: Around this time last year, our top story was about Cosmos Sports President Cary Kaplan having been invited to be a key note speaker for the inaugural Arena Football University (AFU). Fast forward a year and much like university students around the world, class is back in session.
For a second consecutive year, Cary was brought in by the Arena Football League (AFL) to speak to its high level executives about marketing and ticket sales. Arena Football University is a league wide conference that seeks to help its member teams maximize the business side of their clubs through training and sharing of best practices. The AFL is currently the second longest running professional football league as well as the largest professional indoor football league in the United States. Since its inaugural season in 1987, the AFL has gone through many changes and has grown from 4 to 17 teams. The league is known for it's fast paced, high intensity scoring that keeps fans on the edge of their seats.
Since 2003, Cary has travelled all across North America speaking to tens of thousands of sports business executives. The strategies offered by Cosmos Sports are unique to each individual business. Through coaching and training, Cosmos Sports strives to help professional sports teams realize the potential business they may be missing out on. Recently, Cary was also on a ticket sales panel for the Association of Tennis Professionals (ATP) at the ATP Americas Conference in Montreal. With only a few top level executives invited to the panel, Cosmos was given a spotlight to interact with all the league executives from the tour.
Earlier this year, Cosmos Sports was also invited by the United States Hockey League (USHL) to their annual meeting in Chicago. The USHL currently has 16 competing teams, each with players 20 years of age or younger. Considered to be one of the top junior hockey leagues in the United States, the USHL boasts 192 alumni in the NHL.
While the League and the audience may change as Cosmos Sports travels to speak, the theme remains consistent; learning and improving is a continuous process and one that has no finish line. Whether you and your team are full of seasoned veterans, or relatively new to world of sports business, class is always in session.
Jerry B. Kurz , Commissioner of Arena Football League (AFL) said:
"I was thrilled that Cary was able to join us at our Arena Football University conference this year. With every team and League executive in attendance, Arena Football University is geared towards revenue generating strategies. His creative presentation truly engaged our teams and executives. From marketing to branding and ticket sales to corporate sponsorship, Cary provided insight that is sure to have an immediate and positive impact for the AFL and it's member teams."