Friday, July 9, 2010:- Cosmos Sports President, Cary Kaplan, recently held a conference call with every team in the Women’s Professional Soccer League (WPS) and league officials to discuss ideas for the WPS to maximize group sales for the remainder of the 2010 WPS season.
The WPS is the highest-level women’s professional soccer league in North America and was formed in 2007 with play beginning in March 2009. Now, the league consists of seven teams across the United States: the Atlanta Beat, Boston Breakers, Chicago Red Stars, FC Gold Pride, Philadelphia Independence, Sky Blue FC and Washington Freedom.
During the call, Cary offered many suggestions to problems regarding the league’s revenue generation, focusing in on ticket sales, promotions, marketing, and sponsorships. First, he listened to what programs worked for the teams in the past and then offered ideas on how to make them more effective. Some of his ideas incorporated the tactics such as: increasing group sales through player and community involvement with charities, special events, fundraising and more.
The teams were extremely pleased with what they had learned in just an hour-long conversation. Each team took away many of Cary’s ideas from the call and planned on implementing them in the near future. Here are two of the many testimonials that Cosmos received from the league:
"Thanks for the time and loads of great information."
Scott Foster, Director of Sales, Atlanta Beat
"I thought the call was great. It served as a good refresher of what we need to do more of going forward."
Mike Millich, Senior Director of Sales, Sky Blue Soccer
The Women’s Professional Soccer League has taken advantage of Cary’s years of experience in the sports industry as former Canadian Soccer League Commissioner and president of the Hamilton Bulldogs (AHL), who along with his Cosmos Sports teammates have now trained over 300 teams from over 20 different professional sports leagues.