Friday, November 2, 2012: Typically during the fall season, the buzz around the Cosmos office is surrounding the return of hockey after a long, hot summer. This year however, the Canadian Finals Rodeo (CFR) has the attention of the Cosmos employees. The CFR is the Canada’s National rodeo championship. As an event operated by Northlands (Owner of Rexall Place, Edmonton EXPO Centre, Northlands Park, Northlands Sportex), the CFR has become an annual tradition in Edmonton, Alberta for almost 40 years..
The CFR has emerged as one of the most successful entertainment events in Western Canada. It offers something exciting for everyone, with six action-packed rodeo performances, including bull riding, saddle bronc riding, tradeshows, concerts, and more. This year’s concerts feature country music superstars Dean Brody and Chris Young..
Cosmos Sports is excited to be partnering with Northlands to manage the CFR’s ticket sales campaign. As a five-day rodeo event at Rexall Place, Cosmos Sports has the chance to make a significant impact in maximizing ticket sales revenue. Although Cosmos only became involved with less than one month until CFR’s opening night, the results are already noticeable..
As we enter the final week before the Canadian Finals Rodeo commences, Cosmos Sports will continue to be hard at work to ensure that Rexall Place is at capacity for each of the six performances! .
Yet again, Cosmos Sports has capitalized on an opportunity to apply Cary Kaplan’s and his team's tested ticket sales strategies within a diverse sport context. This definitely wasn’t Cosmos Sports’ first ticket sales rodeo! .