Friday, October 29, 2010 Play It Cool hockey is an intervention program aimed at reducing injuries in minor leagues. The goal behind the program is to lower the risk of concussion and spinal cord injuries on the ice by teaching kids the proper methods on how to play safe and improve the quality of hockey.
Play It Cool, an affiliation of Shoot For a Cure, has teamed with Cosmos Sports to better the awareness of the program by reaching out to teams on both the Junior (OHL, WHL, QMJHL) and the Pro (NHL, AHL, ECHL) level to set up and run events in their local rink.
Cosmos Sports has worked with some of the leading hockey teams in every level of hockey, including: the Edmonton Oilers, Calgary Flames, Toronto Marlies, and the Mississauga Majors, to name a few.
As well, Cosmos Sports has worked with Play It Cool and Shoot For a Cure on prior occasions with great success.
Most recently, in 2008, Play It Cool and Cosmos Sports held an all day event with the Hamilton Bulldogs by hosting an event which included; an alumni game which featured alumni from both the Hamilton Bulldogs and the Toronto Maple Leafs, a silent auction to raise money for the cause, and gave people the opportunity to skate with their childhood idols by selling spots to play with the alumni during the game. All of the proceeds from the game went to the charity.
This event which was organized by Cosmos Sports, was a huge success, raising thousands of dollars towards spinal cord research.
Play It Cool hopes to continue their success by working with Cosmos vast network to reach out to other teams and set up more events across North America.
Glen Page, the program co-ordinator for Play It Cool, is looking forward to the opportunity to work with Cosmos Sports;
“We are excited to be working with Cosmos Sports as they have been able to connect us to some great organizations and teams in the industry that hopefully become ambassadors for the Play it Cool Program for years to come. Through what we believe to be the most extensive sports network in Canada, we will be able to operate programs in some of the top sports markets in the country.”