Friday, April 10, 2015:
PA Sports Centre Inc. in conjunction with Cosmos Sports and Brampton Beast Hockey Club wish to formally announce the upcoming availability of the naming rights opportunity for the sports and entertainment complex currently known as Powerade Centre.
The Centre’s current agreement with Coca-Cola expires in the fall of 2015.
“Very few sports and entertainment facilities in Canada are as busy or as visible as the Powerade Centre,” said Cosmos Sports and Brampton Beast President Cary Kaplan. “The Powerade Centre is part of cultural fabric of the Western GTA.
Naming rights arrangements are typically 10-20 years in length, and as a result available options are few and far between.
Currently, companies including Rexall, Hershey, Sony, Mastercard, Rogers, Air Canada and Ricoh are among those that have their names on prime facilities in and around Toronto.
The Powerade Centre is located in the heart of the Region of Peel and close to the border between Mississauga and Brampton. The facility, located on Kennedy Road, sits at the intersection of highways 410 and 407. This location offers the naming rights partner incredible branding opportunities due to the Centre’s visibility from two of the GTA’s busiest thoroughfares.
“We are committed to supporting a creative and dynamic activation strategy that will result in an effective Return on Investment and Return on Objectives for the naming rights partner,” says Kaplan.
By placing its name and branding on the facility, the successful company will get its brand in front of more than 100,000,000 people who drive by the building each year, and the 1.2 million visitors the facility welcomes annually.
Approximately, 2.1 Million people live within a 20 minute drive of the Powerade Centre, which is the closest facility of its kind to Canada’s busiest airport, Pearson International Airport.
The Powerade Centre hosts over 100 sporting, arts, and recreational events each year and is home to the Brampton Beast of the ECHL and the Brampton A’s of the professional National Basketball League of Canada. The facility also hosts professional lacrosse, and amateur sporting events and tournaments such as the Silver Stick youth hockey tournament, the OFSAA Wrestling Championships, the Shrine Circus, and various NHL Alumni Charity games.
For more information visit http://www.cosmossports.com/naming-rights