Friday, July 12, 2013: On June 30th, members of Cosmos Sports took flight down south to the beautiful Sunshine State. However, beaches and Disney World were not on the itinerary as this trip was strictly business.
For a span of four days, Cosmos Sports President Cary Kaplan & Manager of Team Services Evan Colborne were in Orlando, the heart of customer service country, along with several other sports businesses and organizations, for the 23rd annual Association of Luxury Suite Directors (ALSD) conference. This was the second consecutive, and third year overall that Cosmos was invited to attend the event.
On the fourth day of the conference held at the Hilton Orlando, Cary represented Cosmos by speaking to a large group of team, league, and venue executives. Entitled “The New Sale: Adapting to Your Market,” the session’s main topic concerned teams having to adapt to their specific markets, as well as having the markets adapt to them. The major North American sports leagues (NFL, NBA, NHL, MLB, and MLS) were all well represented, including members from the Green Bay Packers, San Antonio Spurs, Columbus Blue Jackets, Milwaukee Brewers, and even Arsenal FC from the EPL, among others. Cary acted as the moderator for the panel discussion that featured Jason McDonough (Manager of Premium Seating Sales and Services for the Green Bay Packers) and Steven N. Powell (Executive Vice President of the Houston Dynamo). Cary spoke about the importance of integrating all departments of a sports team towards selling tickets. Furthermore, Jason talked about adapting and changing over time to fit local markets, while Steven explained how to sell tickets in a competitive market like Houston.
Cary and Evan additionally had the opportunity of touring the Tampa Bay Times Forum (home of the Lightning), and Raymond James Stadium (home of the Buccaneers), where the focus was on suites and premium seating