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Cosmos Sports & Entertainment scores a partnership with Triathlon Canada

By Isabelle Ferrante | February 22, 2024

Mississauga, Ont – Cosmos Sports & Entertainment is pleased to announce its collaboration with Triathlon Canada to offer its expertise in consulting services to assist in the creation of a sponsorship strategy in a three step process action plan. The collaboration aims to deliver comprehensive training on the execution and implementation of practices for sponsorship development.

The partnership will help Triathlon Canada’s goal of being dedicated to promoting excellence in the sport and supporting athletes in reaching the Olympic and Paralympic podium, and also to inspire any Canadians who want to discover what they’re made of.

Lawrence White, CEO at Triathlon Canada said he’s thrilled about this partnership. “Cosmos have been great in their early understanding of our needs at Triathlon Canada while staying accessible and adaptable to our project goals,” White said. “We’re very excited to be working with such a great team.”

The three phases involve working together in examining, creating, learning and training that will provide Triatlon with the resources and knowledge to confidently go to market to grow revenue from corporate sponsorships in the future.

With a proven track record of fruitful collaborations, sponsorships, and profitable sales, Cosmos is in a prime position to help elevate and share their deep rooted knowledge to continue and extend the reputation of Triathlon Canada’s flourishing sport. Cosmos President Cary Kaplan and other members of the team will share their utmost knowledge with Triathlon to make able to succeed with future sponsorship opportunities.

Kaplan said he’s excited to work with Triathlon. “Few sports approach Triathletes in their unwavering dedication to a sport that takes the human body to its extreme limits.    It is a privilege at Cosmos to work with Triathlon Canada to help grow the sport in Canada both for the elite athletes and also at the grass roots levels.” 

By the end of the partnership, we hope to have helped maximize Triathlon’s sponsorship prospect plans, strengthen vendor relationships, and overall provide the resources and knowledge to confidently go to market to grow revenue from corporate sponsorships.

About Triathlon 

Triathlon Canada is a national organization dedicated to promoting excellence in the sport. The team of dedicated professionals, athletes, and coaches is committed to the same expectation of being the best in the field, whether it’s on the race course, in the training environment or the offices and boardroom. Triathlon Canada works closely with our provincial member organizations to deliver programs and services.

About Cosmos Sports & Entertainment

Cosmos Sports & Entertainment is a leading sports and entertainment marketing agency comprising a team of innovative experts who are deeply passionate about the sports & entertainment sector. With a rich history dating back to 2003, we have collaborated with numerous sports teams, leagues, organizations, universities/colleges, governing bodies, corporations, media partners, retailers, athletes, job seekers, and fans. We focus on ticket sales, sponsorship prospects, marketing, and franchise sales to a wide array of clients in the sports and entertainment industry.

For more information about Cosmos Sports & Entertainment services including ticket salescorporate sponsorshipmarketing, and digital media, please call 905-569-9840, email info@cosmossports.com, or visit www.cosmossports.com.

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