Edmonton Eskimos – Cosmos Scores a Touchdown

As proud members of Canada’s “City of Champions”, the Edmonton Eskimos hold themselves to a Champions standard both on and off the field. With the team being perennial contenders on the field, attending an Eskimos game is a must see experience when in Edmonton between June – November.

However, despite posting consistently strong results on the field, and averaging the largest home crowds in the Canadian Football League (CFL), the Eskimos still had another level to achieve. This was in large part due to the capacity of their home venue, The Brick Field at Commonwealth Stadium.

Coming off a year in which they hosted the Grey Cup, the Eskimos were looking for ways to combat the “Grey Cup Hangover”. Team executives wanted to continue to grow their ticket base, while doubling down on providing quality service to all their fans. This is where they turned to Cosmos.

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HPO – The Perfect Duet

Founded in 1884 under the name The Hamilton Orchestral Society, The Hamilton Philharmonic Orchestra (HPO) as it’s known today has grown to become one of Canada’s major professional orchestras.

Each season, which runs from September through May, is made up of shows which can be broadly categorized as “Classical” or “Pops”. This allows the HPO to appeal to fans of the classical art form, while simultaneously attracting new fans with a modern/contemporary twist.

Facing similar challenges as many ticket selling entertainment properties, HPO sought the services of Cosmos to place further emphasis on Customer service, retention and fan reacquisition.

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Northlands – A K-Days to Remember

The exciting Summer Celebration formerly known as Klondike Days, first came to the city of Edmonton in 1879 and since then it has become one of Canada’s premier festivals. Despite years of success, the costs associated with putting on a festival of that magnitude continued to rise each year, thus putting more pressure on group sales efforts.
Understanding that while the passive system does yield results, Cosmos implemented a more aggressive outward sales approach. Cosmos began the sales cycle two months earlier than it began before and this not only provided the opportunity for more sales, but the average sale was higher as well.

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RTO4 – Win the Bid-ness

Regional Tourism Organization 4 (RTO4) is one of Ontario’s 13 tourism organizations. Representing the municipalities of Kitchener, Waterloo, Guelph, and Cambridge, RTO4 represents one of Ontario’s fastest growing regions.

Wanting to increase the region’s profile and promote local tourism, RTO4 was seeking to win more bids to host sporting events of all sizes. Understanding that corporate sponsorship represents a key revenue driver for most sporting events, RTO4 wanted to showcase its strong corporate community, and its interest in supporting incoming events.

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Toronto Rush – Moves to the Big Leagues

Since 1942, Ultimate Disc has been a sport played in parks, University campuses, and High school gym classes across North America. But everything changed when Josh Moore founded the American Ultimate Disc League (AUDL) in 2010, with it’s inaugural season taking place in 2012. This new league would become the world’s first ever professional Ultimate Disc league, putting the sport on the path to mainstream relevance in North American sports scene.

After a relatively successful first season, a group north of the 49th parallel was eager to bring the exciting new form of the sport to Canada.

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U of T – Athletics Seek Revenue

The University of Toronto is one of Canada’s oldest (founded in 1827) and largest universities (student population is more than 60,000). According to 2020 edition of the Maclean’s university rankings, the University of Toronto was ranked first in its reputation rankings, the fifth consecutive time the university placed there.

In 2016 the University of Toronto, Faculty of Kinesiology & Physical Education was trying to address a problem of how to be more self-sufficient.

The Cosmos team completed a comprehensive analysis of the department and synthesized it’s findings to provide a Strategic Action plan on how to drive more revenue from intercollegiate athletics.

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