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CASE STUDIES

RTO4 – Win the Bid-ness

Regional Tourism Organization 4 (RTO4) is one of Ontario’s 13 tourism organizations. Representing the municipalities of Kitchener, Waterloo, Guelph, and Cambridge, RTO4 represents one of Ontario’s fastest growing regions.

Wanting to increase the region’s profile and promote local tourism, RTO4 was seeking to win more bids to host sporting events of all sizes. Understanding that corporate sponsorship represents a key revenue driver for most sporting events, RTO4 wanted to showcase its strong corporate community, and its interest in supporting incoming events.

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TekSavvy – Part of the Pack

Formed in 2017, the Toronto Wolfpack are a professional Rugby League team who play in the Super League, which is the northern Hemisphere’s premier Rugby League competition.
Heading into their inaugural season, the Wolfpack needed a sponsor that would match their unique values and goals and help cement the team as the newest Toronto sports franchise.
Understanding the unique opportunity the Wolfpack possessed, the Cosmos team set out to find the perfect sponsorship partner for the team’s inaugural season. Bringing a new franchise and professional sport to the people of Toronto, Cosmos realized that the Wolfpack needed a sponsor that would match their “for the people” attitude.

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Toronto Rush – Moves to the Big Leagues

Since 1942, Ultimate Disc has been a sport played in parks, University campuses, and High school gym classes across North America. But everything changed when Josh Moore founded the American Ultimate Disc League (AUDL) in 2010, with it’s inaugural season taking place in 2012. This new league would become the world’s first ever professional Ultimate Disc league, putting the sport on the path to mainstream relevance in North American sports scene.

After a relatively successful first season, a group north of the 49th parallel was eager to bring the exciting new form of the sport to Canada.

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U of T – Athletics Seek Revenue

The University of Toronto is one of Canada’s oldest (founded in 1827) and largest universities (student population is more than 60,000). According to 2020 edition of the Maclean’s university rankings, the University of Toronto was ranked first in its reputation rankings, the fifth consecutive time the university placed there.

In 2016 the University of Toronto, Faculty of Kinesiology & Physical Education was trying to address a problem of how to be more self-sufficient.

The Cosmos team completed a comprehensive analysis of the department and synthesized it’s findings to provide a Strategic Action plan on how to drive more revenue from intercollegiate athletics.

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Wilfrid Laurier – Golden Hawks Fly High

The Wilfrid Laurier Golden Hawks are the Varsity Athletic teams representing Wilfrid Laurier University in Waterloo, Ontario. The Golden Hawks compete as members of Ontario University Athletics (OUA) on a provincial level, and U Sports on a National level.

Focused on their Football program, the Golden Hawks were seeking to increase revenue specifically from Ticket Sales. Faced with many of the same challenges that other University athletics departments face these days, the Golden Hawks needed to find new ways of attracting paying fans from the Waterloo community.

Drawing on our expertise in the ticket sales world, Cosmos was able to evaluate the current Golden Hawks ticket sales operation, and develop a Strategic Action Plan to increase paid attendance at football games.

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