The Wilfrid Laurier Golden Hawks are the Varsity Athletic teams representing Wilfrid Laurier University in Waterloo, Ontario. The Golden Hawks compete as members of Ontario University Athletics (OUA) on a provincial level, and U Sports on a National level.
Focused on their Football program, the Golden Hawks were seeking to increase revenue specifically from Ticket Sales. Faced with many of the same challenges that other University athletics departments face these days, the Golden Hawks needed to find new ways of attracting paying fans from the Waterloo community.
Drawing on our expertise in the ticket sales world, Cosmos was able to evaluate the current Golden Hawks ticket sales operation, and develop a Strategic Action Plan to increase paid attendance at football games.