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Rugby Canada, the governing body for rugby union in Canada, hosts the HSBC Canada Sevens, a prestigious international rugby sevens tournament. With a growing audience and evolving needs, Rugby Canada sought to enhance its digital presence and user experience for the event.
In 2022, Rugby Canada aimed to revamp its online presence, primarily focusing on building a new website for the 2023 HSBC Canada Sevens event. The objective was to create a platform that not only showcased the tournament’s excitement but also provided seamless navigation for attendees, sponsors, and media.
Rugby Canada partnered with Cosmos Sports & Entertainment, a leading sports management and consulting firm, renowned for its expertise in enhancing event experiences. Cosmos immediately understood the requirements and set out to design and develop a cutting-edge website tailored to Rugby Canada’s needs.
Key Features of the 2023 Website:
1. Interactive Schedule: The website featured an interactive schedule, allowing users to easily view match timings and participating teams.
2. Ticketing Integration: Seamless integration with ticketing platforms enabled hassle-free ticket purchases.
3. Engaging Content: Rich multimedia content, enhanced user engagement and excitement leading up to the event.
4. Mobile Responsiveness: The website was optimized for mobile devices, ensuring a consistent and user-friendly experience across all screens.
The launch of the new website received overwhelmingly positive feedback from attendees, sponsors, and media outlets. Key metrics, including website traffic, and ticket sales, experienced significant boosts compared to previous years.
Impressed by the success of the 2023 website, Rugby Canada chose to extend its partnership with Cosmos Sports & Entertainment for the 2024 event. This year, the tournament underwent a rebranding to the Vancouver Sevens, reflecting its location and enhancing its local identity.
The Vancouver Sevens website maintained the momentum from the previous year, further solidifying the event’s position as a premier sporting spectacle. Enhanced features and improved user engagement contributed to record-breaking ticket sales and heightened anticipation surrounding the tournament.
“Working with the marketing and sales teams at Cosmos has allowed us to expand our customer service capacity and centralize event information for HSBC SVNS Vancouver, creating a positive, streamlined consumer experience,” said Tania Richards, Rugby Canada Managing Director, Commercial and Marcoms. “We have greatly enjoyed having Cosmos be a part of our wider HSBC SVNS Vancouver family, and are proud of the work we have accomplished together to deliver an exceptional event.”
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