PART OF THE PACK

TEKSAVVY AND THE TORONTO WOLFPACK PARTNER UP FOR 3 YEAR DEAL

PART OF THE PACK

TEKSAVVY AND THE TORONTO WOLF PACK PARTNER UP FOR A 3 YEAR DEAL
ABOUT TEKSAVVY
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TekSavvy Solutions Inc. is a Canadian residential, business, and wholesale telecommunications company based in Chatham, Ontario. Founded in 1998, TekSavvy has built itself as a company that believes in doing the right thing with honesty, respect, and consideration.

With award winning service to over 300,000 customers, TekSavvy takes pride in not only serving its customers, but also the community with their involvement in local organizations such as the United Way.

ABOUT THE TORONTO WOLFPACK

Formed in 2017, the Toronto Wolfpack are a professional Rugby League team who play in the Super League, which is the northern Hemisphere’s premier Rugby League competition. The Toronto Wolfpack take extreme pride in being the world’s first professional transatlantic sports team and the first Club to take part in the Super League outside of Europe!

All members of the Toronto Wolfpack organization are built and driven by four vital beliefs and aspirations. They believe the world is a better place with more rugby balls in kids’ hands. They aspire to create a global centre for rugby excellence in Toronto. They aim to showcase the best of Ontario by supporting family run businesses. Lastly, they actively promote transatlantic trade between Canadian and UK partners.

THE CHALLENGES

In 2017, the Toronto Wolfpack was starting up a new franchise in an already heavily saturated Toronto sports market. Unlike many other sports teams in Toronto, the Wolfpack offered a new perspective and opportunity for sponsors as the first professional transatlantic sports team, but lacked the legacy and well developed fan base of other professional Toronto teams. Heading into their inaugural season, the Wolfpack needed a sponsor that would match their unique values and goals and help cement the team as the newest Toronto sports franchise.

THE SOLUTION

Understanding the unique opportunity the Wolfpack possessed, the Cosmos team set out to find the perfect sponsorship partner for the team’s inaugural season. Bringing a new franchise and professional sport to the people of Toronto, Cosmos realized that the Wolfpack needed a sponsor that would match their “for the people” attitude.

Known as the telecommunication company that fights for consumers, TekSavvy became the perfect sponsor for the Wolfpack. Founded in Ontario and competing against some of the biggest companies in the telecom industry, TekSavvy was the telecommunication version of the Wolfpack and matched up perfectly in terms of values, mission, and goals. Once identifying the potential match between the Wolfpack and TekSavvy, the Cosmos team got to work on creating a winning partnership between the two organizations that would last for multiple seasons.

THE RESULTS

TekSavvy has become a pivotal sponsor for the Toronto Wolfpack, acting as the title sponsor for both the 2017 and 2018 Wolfpack Home Opener games and becoming the official Telecom partner for the team after signing a three-year deal. For the Wolfpack’s first inaugural home, TekSavvy provided approximately 3,000 t-shirts to be given away to fans. Throughout the season fans were able to get these shirts through activations using a t-shirt cannon on game days.

A partnership that goes both ways, the Wolfpack also support TekSavvy’s wide range of charity partners by providing match tickets throughout the season. Additionally, to further demonstrate the commitment both organizations make towards hard work, the Wolfpack announce a “TekSavvy Difference Maker” after each game to the player who worked the hardest.