By Evan Colborne | February 27, 2018

Following news that Toronto Mayor, John Tory would back a bid to co-host the 2026 FIFA World Cup, a Canadian sports executive calls on him, and Toronto City Council, to begin a bid for the 2032 Summer Olympics now.

Toronto, February 22, 2018 – Cary Kaplan, President of Cosmos Sports, says that Toronto should begin immediately working toward a bid for the 2032 Summer Olympics, despite the multi-billion dollar price tag associated with the event.

“The Summer Olympics in 2024 have been awarded to Paris and 2028 to Los Angeles,” says Kaplan. “Several candidate cities are already lining up for 2032, yet Toronto is not on the radar. There is absolutely no reason that Toronto is not being mentioned.”

Is is estimated that the 2018 Winter Olympics in Pyeongchang, South Korea will cost more than $10 billion USD. Kaplan believes the investment is well worth it.

“The investment is worth every dollar, and then some,” says Kaplan, who has spent the past 25+ years in professional sports management and sales. “There are numerous misconceptions about the cost and value of hosting events of this type. The Olympics would be an excellent use of taxpayer dollars – locally, provincially and federally.”

Kaplan, whose Canadian sports marketing and sales firm works with numerous professional sports teams (MLB, NBA, NHL and MLS, among others), stresses that now is the time to start the dialogue.

“Because of the investment required, cities must plan earlier than ever before for events of this size,” says Kaplan. “When you plan for 2032 in 2018, you give yourself time to design infrastructure with an Olympic bid in mind, rather than scrambling at the last minute to fit Olympic infrastructure into your city plan.”

“Whether it’s the Rail Deck Park for more than $1 billion, or transit projects worth billions of dollars, the Olympics don’t take away from these projects, they actually help pay for them,” says Kaplan, whose company specializes in corporate sponsorship and ticket sales. “It’s not one or the other. When you plan appropriately, the Olympics make big projects easier to accomplish, smarter, and more manageable to finance.”

Kaplan encourages Mayor John Tory and City Council to immediately make it clear that Toronto is interested.

“It costs nothing to make the world aware that Toronto is seriously thinking about 2032,” he says. “Traditionally we wait until the last minute, but this is simply too important of a decision to ignore or to push down the road.”

“People may think that we can’t afford to bid,” says Kaplan. “I’d argue we can’t afford not to.”

About Cosmos Sports & Entertainment

Cosmos is a full-service Sales & Marketing firm serving clients in the Sports & Entertainment sector. Cosmos was founded in 2003 and offers services in strategic consulting, training & education and outsourced sales & marketing.

Since founding the company with a focus on Sports Marketing, Cosmos has expanded its portfolio of clients to include those from performing arts, festivals and entertainment as a whole. Since 2003,  Cosmos has worked with thousands of sports teams, leagues, organizations, Universities and Colleges, governing bodies, corporations, media partners, retailers, athletes, job seekers and fans.

About Cary Kaplan

Cary Kaplan has been a leading sports executive since 1995. Cary has personally consulted for and trained over 400 teams and leagues including the National Hockey League (NHL), Phoenix Suns and Houston Rockets (NBA), Canadian Football League (CFL), National Lacrosse League (NLL), Calgary Flames, Edmonton Oilers & Ottawa Senators (NHL).

Cary also serves as President & General Manager of the Brampton Beast, the ECHL affiliate of the Montreal Canadiens. For six years, and prior to founding Cosmos, Cary was a proud employee of the Edmonton Oilers Hockey Club, involved in the management of their AHL franchise, the Hamilton Bulldogs.

Media Contact

Cary is available for comment or interview in person (in the Greater Toronto Area), by phone or by video conference (i.e. Skype). All inquiries can be directed to:

Evan Colborne
905-564-4660 ext. 237