WE REPRESENT SPORTS & ENTERTAINMENT PROPERTIES ACROSS NORTH AMERICA
Since 2003, Cosmos Sports & Entertainment has represented over 400+ properties across North America, and has worked in over 20+ sporting categories, making us one of Canada’s top experts in the field of entertainment and sports marketing.
“It has been a pleasure to work with Cary, Justin and the Cosmos Sports team as they have provided great leadership in selling out K-Days group tickets. From our first meeting, the Cosmos team was professional, energetic and provided valuable insight to guide our sales strategy and execute ticket sales. The team quickly caught on to our ticketing system and have become a strong asset to our team.”
“The team provided excellent service, helping us reach out effectively to our HPO family, and provided valuable information and guidance on moving forward with our marketing plans. As we move forward, it’s been helpful having the Cosmos team assist us with strategic direction given their insight into our audience base.”
Carol KehoeExecutive Director
“Wherever I’ve gone I’ve always relied on Cary to keep me and my team thinking proactively and aggressively, and now I’m excited to be bringing that mentality to our trainees here. Cosmos Sports remains a go-to resource for me in the ticket sales world.”
Brett ZalaskiDirector National Sales Center
“On behalf of the AHL and the fifty-plus attendees at our Senior Executive Meetings, I want to commend Cosmos Sports for providing powerful and practical tools for increasing season ticket sales. Specifically, their seven retention principles will surely have teams renewing fans at a higher percentage this season. If you are looking to increase revenues, I highly recommend you call Cosmos Sports.”
Todd FredericksonVice President of Business Services
“Cary Kaplan of Cosmos Sports conducted a thought provoking training session for over 50 diverse NHL Club and League executives. The presentation, with a strong focus on how empowering employees and fans leads to dramatically increasing Club revenues, was very well received and had our entire Service & Retention group engaged. Having spent much of my career in the ticket sales industry, this was an effective presentation, consistent with our NHL ‘One Voice’ ticketing foundation. Cary was also open to different points of view based on unique market challenges. I recommend Cosmos Sports’ training to any team or league – it’s logical and addresses topical issues in our industry.”
Jeff MoranderVice President of Ticketing Strategy
“We found the training very educational and will be useful moving forward. There are a number of programs Cary discussed that we will implement in the near future that can positively affect our bottom line. Cary’s approach and experience within the industry allowed our entire staff to learn a lot about success within the ticketing world. I would recommend this to other NHL teams, especially those with multiple brands and teams.”
Scott MurrayDirector of Ticket Sales & Fan Experience
“After 3 days of training with Cary Kaplan, our sales staff is energized, re-focused, and we are confident that our revenues will increase dramatically as a direct result. The Cosmos Sports approach is both revolutionary and effective. It was an excellent financial investment for our team.”
Rob ZuerManager of Ticket Sales
“After a 2 day session with Cary Kaplan, I can say with confidence that the training provided by Cosmos Sports will have a long-lasting impact on our sales executives and our organization. Cary’s sales and service philosophy, experience in the sports industry, and confident delivery of the content was very well received by our account executives. In two short weeks since the training, we have already seen some positive results from the tweaks made to our focus and delivery overall. We look forward to working with Cary and the Cosmos Sports group again in the future."
Chris AtackManager of Sales
“Cary Kaplan is a true industry expert and provided top notch training to help prepare my staff for best practices in their sales career. Many of the fundamentals will be used as a solid foundation and will stick with these reps as they continue to grow in the sports industry!”
Ian WinklmannManager of Inside Sales
“It was a great benefit to our sales team to have Cary Kaplan of Cosmos Sports host a day-long training session to help educate and direct our sales team. The results have been positive with both stronger sales and better sales people resulting from his lessons."
Dave KayDirector of Business Development
“Great selling ideas from Cosmos Sports! I highly recommend the Cosmos Solution to any sports organization large or small if they want to grow revenues."
Steve MazurakVice President, Sales & Marketing
“Tennis Canada was very pleased with the response we had from posting with Cosmos Sports. We were impressed more so with the quality of the respondents (with sport experience) than the overall quantity of replies. We will definitely choose to post with you again for other employment opportunities that may arise.”
Terri MacDonnellCorporate Sales Coordinator
“Working with Cosmos Sports allowed us to target a key segment of our market that we wouldn’t have had the capacity to reach otherwise. Their professional management and sales staff represented our product and our brand very well while providing our customers with the high level of customer service . The incremental sales realized through Cosmos efforts were a key contributor to the success of our events in Toronto.”
Sandra GageDirector of Business Development
“We had a really positive experience working with Cosmos Sports. The entire process caused us to think much more strategically about our packaging and approach for our varsity sports game day experience. As a result, we have identified important initiatives to strengthen revenues surrounding our home games. We have already experienced important returns for our investment and we can see clear opportunities to find more gains in the coming seasons.”
Pierre ArsenaultDirector of Athletics & Recreation
“I was quite impressed by the flexibility and readiness of the Cosmos Sports staff to facilitate and moderate the interview processes at odd times and caused by the fact that interviewers were all over Canada and as far as Australia. It was important for us that all stake holders were present to interview the candidates and as such due to the time differences it was important that everyone including Cosmos had to accommodate and participate at times that were not convenient. Cosmos Sports were very accommodating and helpful to facilitate move the process forward.”
“We were looking for professionals who could help us determine how to promote our athletics program at NAIT. Bryan and the rest of his team at Cosmos Sports did a great job to assist us in understanding our business. They shared their expertise and knowledge with our staff and provided us with hands-on ways to increase our attendance numbers and marketing profile."
Linda A. HendersonDirector, Department of Athletics & Recreation
“I would strongly recommend Cosmos Sports’ training for any major league sports organization looking to maximize revenues and impact the bottom line. The training session is a great investment for every franchise.”
Jerry MaslowskyVice President, Marketing
“Building a professional, experienced and knowledgeable corporate partnership staff is of paramount importance as we seek to deliver upon the ambitious expectations of Grey Cup 2007 in Toronto. Cosmos Sports was a key strategic partner in screening qualified candidates and providing recommendations to the committee that ultimately resulted in several positive hires. We thank Cosmos for their commitment and support and look forward to utilizing their services again in the future.”
Matt AfinecDirector, Partnerships & Hospitality
“Cosmos Sports provided an extremely effective three day advanced training session. Our sales reps began implementing its techniques and saw immediate results. The one on one meetings with staff were particularly powerful. The ROI from Cosmos Sports’ training would be a home run for any team.”
Chad BohmTicket Sales Manager
“Cosmos Sports provided the CCAA and its members the opportunity to critically analyze our game day operations and how we value our sports programs at the collegiate level here in Canada. Cary (Kaplan) and Bryan (McGahey) worked with our members to craft a customized presentation and package addressing the most prominent obstacles many athletic departments are encountering. Their thought provoking questions have given our members something to think about and they have provided potential marketing and revenue avenues to explore. Due to the degree of thought and effort that was put into their presentation and package, I would recommend Cosmos Sports for those seeking marketing services.”
Vince AmantoVice President, Programs
“The Cosmos Sports team has been an extremely valuable addition to Carleton University’s Athletic department. Cosmos Sports has been a true extension of the Ravens brand, driving fans through their ticket sales campaign as well as establishing building blocks for relationships and partnerships for Carleton with various schools, community groups and local businesses. The partnership thus far has been a very successful one for Carleton University and we are thrilled to have Cosmos Sports continue to contribute to the growth and success of Carleton University Athletics.”
Sheryl HuntManager of Marketing and Brand Development, Athletics & Recreation
“Thanks Cary, your info was great. I must tell you that we are implementing many of your ideas and giving a monthly instalment option as well. I also want to say that I have been through two years of other sales training camps and wanted to tell you that in the brief time that you spoke I got many more great ideas than in that time."
Doug NelsonDirector of Marketing & Ticket Sales
“We’re confident the candidate we hired will be extremely successful; Cosmos played a huge role in building that confidence…If you are looking to hire, save yourself the hassle and let the professionals with Cosmos Sports Handle it!”
Matt AfinecVice President, Corporate Partnerships & New Stadium Business
“Cary’s presentation was outstanding. He provided many ideas that were unique but simple enough that teams could apply them to their business models right away. I had numerous team representatives comment how beneficial they felt the presentation was and how they believed that the concepts that were brought forward could help their business operations.”
Ian EllisDirector of Marketing & Special Events
“I wanted to let you know that for the investment, the effort was well worth it. It was especially helpful to our interns and new staff as an introduction to both how we have done things and where we can improve."
Rob RabeneckerGeneral Manager
“As a result of engaging Cosmos Sports in the hiring process, we had the opportunity to interview many qualified candidates and ultimately hired one of them. I will recommend Cosmos Sports services to other Major League Soccer teams and sports organizations.”
David Cope Business Development
“Cary shows you how you should be running your organization. If you get his training your inaugural year, you will not fall into the traps other teams do. I think it is an advantage because we can do it right the first time versus having to change things with risk of upsetting season seat holders down the road.”
Nathan ReillyDirector of Ticket Sales
“GoSportNet entered into a business relationship with Cosmos Sports in Feb 2012. Cosmos Sports developed a complete Marketing and Advertising strategy for GoSportNet as well provided 24/7 support & sales. Cosmos Sports has been instrumental in increasing GoSportNet’s brand awareness in amateur sports through increased Sports Management sales, relationships as well as social media. This has allowed us to partner and support amateur sports internationally, offering win-win partnerships that save cost, time and volunteers by empowering sports associations everywhere. We look forward to a continued working relationship with the team at Cosmos Sports.”
“On behalf of Cosmos Sports, Cary Kaplan trained all our Southern Professional Hockey League (SPHL) teams. From entry level staff, to presidents, owners, and governors all attendees found tremendous value in the training. I am confident that by implementing just a few of the many suggestions provided, team revenues will increase dramatically. I would recommend Cosmos’ ‘business coaching’ for any sports league looking to grow its business.”
“We are more than ever looking to the future and ready to face the challenges of our market. We recommend this training to all teams who wish to breathe new life into their ticket sales (season and individual) and their marketing approach. The whole staff of the Montreal Juniors Hockey Club has benefited from this enriching experience.”
“I believe we will see an increase in our ticket sales because of this Training Session and would recommend it to anyone who is in the ticket selling business.”
“The USHL webinar was a tremendous success bringing needed training and motivation to our ticket sales staffs across the league. Cosmos Sports provided a terrific webinar in helping us to build a highly skilled and professional sales group across our sixteen cities. There is no substitute for providing continued expert training to the sales staff and Cosmos has the ability to deliver."
Joe MacDonellVice President of Business Operations
“The Cosmos Sports training energized our organization and provided us not only with new ideas and concepts, but with a newfound sense of confidence.”
Dubuque Fighting Saints (USHL)
“This training provided the Lancers with the adjustment needed for this organization to move in the right direction. The session and the content of training was thought provoking and yet so logical. Without this session, I am afraid that we would have taken a wrong turn as an organization."
Ben RobertPresident/Managing Partner
“I’ve been a part of dozens of seminars over the years in my printing business and I can say that Cosmos Sports was the most productive I’ve ever attended…we believe that we will sell more than ever as a direct result of spending last Wednesday with Cary Kaplan."
“Last winter Cary came to Gary to give a seminar to our staff on different ways we could increase ticket sales for the upcoming season. Cary was insightful and really opened the eyes of most of our staff members on simple ways to increase these sales. As a result we have enjoyed our biggest year-to-year increase in attendance during our five-year history. Cary and Cosmos Sports had a lot to do with that. I would recommend Cary and Cosmos Sports to any sports organization that is looking to push their staff into thinking in a different way about how to sell tickets. He helped us and I am sure he could help other organizations as well.”
Roger WexelbergVice President/General Manager
“Cary Kaplan did an outstanding sales seminar for our organization. He customized our sales training so that it crossed over and, more importantly, applied to several different facets of the entertainment industry. Cosmos Sports delivered great concepts, content and tools that will help our staff increase their productivity."
James BurlewGeneral Manager
“I was thrilled that Cary was able to join us at our Arena Football University conference this year. With every team and League executive in attendance, Arena Football University is geared towards revenue generating strategies. His creative presentation truly engaged our teams and executives. From marketing to branding and ticket sales to corporate sponsorship, Cary provided insight that is sure to have an immediate and positive impact for the AFL and it’s member teams."
Jerry B. KurzCommissioner
“They understood our needs and objectives and provided our Council with a wide range of quality candidates. From start to finish we are extremely pleased with the process and end result.”
Martin VieiraRegional Development Manager
“You understood our wants and needs and were able to recruit exactly the types of people that we have been looking for. I can say without hesitation that I wish I had called Cosmos Sports six months ago when I began the hiring process.”
Jeff ShinozakiChief Marketing Officer
“Within 10 days of retaining Cosmos Sports, they had us a top 15 list that we could not have compiled on our own. They were thorough during the process, and delivered us an A level candidate within the time period requested. We highly recommend their service.”