Testimonials

TESTIMONIALS


“The team provided excellent service, helping us reach out effectively to our HPO family, and provided valuable information and guidance on moving forward with our marketing plans. As we move forward, it’s been helpful having the Cosmos team assist us with strategic direction given their insight into our audience base.”

Carol Kehoe
Executive Director
Philharmonic Orchestra


“Cary Kaplan of Cosmos Sports conducted a thought provoking training session for over 50 diverse NHL Club and League executives. The presentation, with a strong focus on how empowering employees and fans leads to dramatically increasing Club revenues, was very well received and had our entire Service & Retention group engaged. Having spent much of my career in the ticket sales industry, this was an effective presentation, consistent with our NHL ‘One Voice’ ticketing foundation. Cary was also open to different points of view based on unique market challenges. I recommend Cosmos Sports’ training to any team or league – it’s logical and addresses topical issues in our industry.”

Jeff Morander
Vice President – Ticketing Strategy
National Hockey League (NHL)


“After 3 days of training with Cary Kaplan, our sales staff is energized, re-focused, and we are confident that our revenues will increase dramatically as a direct result. The Cosmos Sports approach is both revolutionary and effective. It was an excellent financial investment for our team.”

Rob Zuer
Manager of Ticket Sales
Houston Rockets (NBA)


“After a 2 day session with Cary Kaplan, I can say with confidence that the training provided by Cosmos Sports will have a long-lasting impact on our sales executives and our organization. Cary’s sales and service philosophy, experience in the sports industry, and confident delivery of the content was very well received by our account executives. In two short weeks since the training, we have already seen some positive results from the tweaks made to our focus and delivery overall. We look forward to working with Cary and the Cosmos Sports group again in the future”.

Chris Atack
Manager of Sales
Ottawa Senators (NHL)


“Cosmos Sports provided the CCAA and its members the opportunity to critically analyze our game day operations and how we value our sports programs at the collegiate level here in Canada. Cary (Kaplan) and Bryan (McGahey) worked with our members to craft a customized presentation and package addressing the most prominent obstacles many athletic departments are encountering. Their thought provoking questions have given our members something to think about and they have provided potential marketing and revenue avenues to explore. Due to the degree of thought and effort that was put into their presentation and package, I would recommend Cosmos Sports for those seeking marketing services.”

Vince Amanto
Vice President – Programs
Canadian Collegiate Athletic Association (CCAA)


“Selling tickets to sports events is not complicated but it is by no means easy. Cary Kaplan and Cosmos Sports gave our team the necessary tactics and direction needed so that we can start posting some “W’s” in the sales game”

Dave Jamieson
President
Edmonton Rush Lacrosse Club (NLL)


“It was a pleasure having Cary provide his expertise related to his experience with so many different leagues and sports. The ATP World Tour, Tennis Americas tournaments really benefited from listening to his sales strategies and how they could apply them to their individual tournaments and markets.”

Linda J. Clark
Vice President – Tournament Relations
Americas ATP World Tour


“On behalf of the AHL and the fifty-plus attendees at our Senior Executive Meetings, I want to commend Cosmos Sports for providing powerful and practical tools for increasing season ticket sales. Specifically, their seven retention principles will surely have teams renewing fans at a higher percentage this season. If you are looking to increase revenues, I highly recommend you call Cosmos Sports.”

Todd Frederickson
Vice President of Team Business Services
American Hockey League (AHL)


“Cary Kaplan is a true industry expert and provided top notch training to help prepare my staff for best practices in their sales career. Many of the fundamentals will be used as a solid foundation and will stick with these reps as they continue to grow in the sports industry!”

Ian Winklmann
Manager of Inside Sales
Phoenix Coyotes (NHL)


“In a one-day training, Cary was able to capture the essence of our business and give our sales staff some viable techniques to use when approaching new business. We covered key concepts integral in selling an experience at our venue, as well as developing and leveraging relationships with current clients. I would highly recommend Cosmos Sports training for any Premium Sales Team.”

Alicia Fox
Director
Premium Seating Home Depot Center (AEG)


“Cary provided our staff with a fresh and different approach to handling renewal objections, obtaining meaningful data from our clients, and ultimately how to pitch the sale, in a polite, but persistent manner. The techniques learned were easily implemented and have already provided our department with positive results”.

Kyle Hudson
Account Experience Director
Phoenix Suns (NBA)


AUDL logo

“Cary made an introductory presentation to the AUDL Team Owners this weekend in Chicago and was an instant hit. While only having 2 hours to present, he made an immediate impact and quickly changed views on how we will handle ticket sales and sponsorship procurement going forward.”

Steve Gordon
Commissioner
American Ultimate Disc League (AUDL)


Gold Canada logo

“It was a great benefit to our sales team to have Cary Kaplan of Cosmos Sports host a day-long training session to help educate and direct our sales team. The results have been positive with both stronger sales and better sales people resulting from his lessons.”

Dave Kay
Director of Business Development
Golf Canada


MLS logo

“Wherever I’ve gone I’ve always relied on Cary to keep me and my team thinking proactively and aggressively, and now I’m excited to be bringing that mentality to our trainees here. Cosmos Sports remains a go-to resource for me in the ticket sales world.”

Brett Zalaski
Director National Sales Center
Major League Soccer (MLS)


SPHL logo

“On behalf of Cosmos Sports, Cary Kaplan trained all our Southern Professional Hockey League (SPHL) teams. From entry level staff, to presidents, owners, and governors all attendees found tremendous value in the training. I am confident that by implementing just a few of the many suggestions provided, team revenues will increase dramatically. I would recommend Cosmos’ ‘business coaching’ for any sports league looking to grow its business.”

Jim Combs
President
Southern Professional Hockey League (SPHL)


Riverhawks logo

“Cary recently spent 2 days with our club and it really raised the spirit and excitement of our staff. What a perfect title, “Sports Industry Revenue Generating Strategies”. The following day we sold a new package. It is safe to say we will be implementing many of our “new” strategies from our friends at Cosmos Sports.”

Mark Richards
President Augusta
RiverHawks (SPHL)


IndianaPolis logo

“Cosmos Sports provided an extremely effective three day advanced training session. Our sales reps began implementing its techniques and saw immediate results. The one on one meetings with staff were particularly powerful. The ROI from Cosmos Sports’ training would be a home run for any team.”

Chad Bohm
Ticket Sales Manager
Indianapolis Indians (IL)


Cubs logo

“100% of Cubs participants who attended Cary Kaplan’s training program found it to be a valuable use of their time.”

Andy Blackburn
Assistant Director Premier Sales and Service
Chicago Cubs (MLB)


ALSD logo

“Cary’s Sales Training presentation at the 2012 ALSD Conference was one of the most popular of the entire conference. Following the conference, the feedback that we received from several teams was that it was the best session they attended throughout the entire four (4) days. The presentation was positively provocative, in that he dared attendees to be different, to offer unprecedented contractual elements as well as to encourage selling in a way that separates those in attendance from the crowd. Cary’s style is unique and in saying so, he and Cosmos Sports lead by example as a sales force in the sports industry. We look forward to having Cary and Cosmos Sports at our future conferences and would encourage anyone who has a chance to attend Cary’s Revenue Generation Training to do so! ”

Amanda Verhoff
Executive Director
Association of Luxury Suite Directors (ALSD)


Fargo Force logo

“The Fargo staff fully enjoyed the training that Cosmos Sports put on. This training was thought provoking yet applicable. There has been a buzz around the office since the training and we are already implementing a few strategies. We look forward to the long lasting rewards this training will provide. This is a must for all sports teams!”

Jon Kram
General Manager
Fargo Force (USHL)


Omaha Lancers logo

“This training provided the Lancers with the adjustment needed for this organization to move in the right direction. The session and the content of training was thought provoking and yet so logical. Without this session, I am afraid that we would have taken a wrong turn as an organization.”

Ben Robert
President/Managing Partner
Omaha Lancers Hockey Club (USHL)


Lincoln Stars logo

“We were very pleased with our meetings with Cary and Cosmos Sports. With the revenue generation, marketing, and ticket selling ideas we took away from the meeting, we expect to be reaping the benefits of his counsel for years to come. Definitely a worthwhile investment.”

Jim Pflug
President
Lincoln Stars (USHL)


Wichita Thunder logo

“Cosmos Sports’ ticket sales training session in Wichita was so effective that during the 2006 season we increased our revenues by 300% and our attendance by 43% as a result of implementing their ideas. I would strongly recommend that every team hire Cary Kaplan and Cosmos Sports immediately”.

Chris Presson
General Manager
Wichita Thunder (CHL) 2006 CHL Executive of the Year


USHL logo

“The USHL webinar was a tremendous success bringing needed training and motivation to our ticket sales staffs across the league. Cosmos Sports provided a terrific webinar in helping us to build a highly skilled and professional sales group across our sixteen cities. There is no substitute for providing continued expert training to the sales staff and Cosmos has the ability to deliver”.

Joe Macdonell
Vice President of Business Operations
United States Hockey League (USHL)


Dubuque Fighting Saints logo

“The Cosmos Sports training energized our organization and provided us not only with new ideas and concepts, but with a newfound sense of confidence.”

Dan Lehv
President
Dubuque Fighting Saints (USHL)


AFL logo

“I was thrilled that Cary was able to join us at our Arena Football University conference this year. With every team and League executive in attendance, Arena Football University is geared towards revenue generating strategies. His creative presentation truly engaged our teams and executives. From marketing to branding and ticket sales to corporate sponsorship, Cary provided insight that is sure to have an immediate and positive impact for the AFL and it’s member teams.”

Jerry B. Kurz
Commissioner
Arena Football League (AFL)


Laredo Bucks logo

“Our ownership group was very happy with this investment into Cosmos Sports for our staff, and we would highly recommend them to any team regardless of experience of the sales staff. We have worked with a number of ticket trainers in the past, but Cary far surpassed any of the others. We implemented many of the strategies Cary explained. Overall our group sales numbers increased 28%, and we finished #2 in the Central Hockey League in total group sales while finishing 17th out of 18 in the standings on the ice. There is no doubt that it started with Cary’s sales training, and his continued training and support for me as a manager.”

Donald Thomson
Vice President of Sales
Laredo Bucks Hockey Club (CHL)


Calgary Flame Hitmen logo

“Operating two hockey teams at different levels within the same city presents a wide array of challenges. Cary provided insightful, innovative and compelling ideas to approach the world of ticket sales. One week after spending some time with Cary we have implemented several new ideas as we venture to break away from the traditional model of ticket selling.”

Mike Franco
Manager of Sales
Calgary Flames Hockey Club (NHL)
Calgary Hitmen Hockey Club (WHL)


Houston Astros logo

“Cary brings a fresh perspective to sports sales and addressing the challenges of the position. His training on refocusing staff can easily transfer into incremental sales and attention to customer service will keep those customers returning. The value returned on the time spent will pay many times over”.

Tom Garrity – Senior Vice President – Sales
Bill Goren – Senior Director of Ticket Sales
Houston Astros (MLB)


Edmonton Oilers Logo

“We found the training very educational and will be useful moving forward. There are a number of programs Cary discussed that we will implement in the near future that can positively affect our bottom line. Cary’s approach and experience within the industry allowed our entire staff to learn a lot about success within the ticketing world. I would recommend this to other NHL teams, especially those with multiple brands and teams.”

Scott Murray
Director of Ticket Sales and Fan Experience
Edmonton Oilers Hockey Club (NHL)


CHL logo

“As regular contributors on our league calls and training sessions, the Cosmos Sports team always gives cutting edge plans that are easy for our teams to follow and in turn make more money for them. Cosmos Sports has the right game plan!”

Bob Hoffman
Director of Operations
Central Hockey League (CHL)


Chicago Express logo

“I have trained with Cary on 5 different occasions and can confidently say that each and every time I walked away with at least one new idea that was a game changer. Cary does a great job of keeping his information fresh and up-to-date. Cary’s training sessions are always impactful on my staff and I have always seen a change in motivation and mind set in my sales team! The Sports Industry is much like technology in that it is an ever-changing world and Cary is always at the forefront! “

James Whitener
Assistant General Manager/Vice President – Ticket Sales and Service
Chicago Express (ECHL)


Chicago Bandits logo

“Cary Kaplan did a great job with his presentation to the Bandits. His methods and approaches are very simple, but are often things overlooked, and we feel by implementing just a few of them, we will have our best season yet. The conference has excited our staff and we’re all ready to get to work putting some of the things we learned to use.”

Aaron M. Moore
General Manager
Chicago Bandits (NPF)


Halifax Mooseheads logo

“The training session with Cary was tremendous. Not only did it re-energize and motivate our entire staff, but it also provided us with a number of great revenue-generating ideas which we can’t wait to implement here in Halifax.”

Brian Urquhart
Vice President, Business Operations
Halifax Mooseheads Hockey Club (QMJHL)


Newark Bears logo

“I recommend Cosmos Sports Training to any sports team that is looking to increase revenue, attendance & ticket sales.”

Buddy Caruso
Group Sales Manager
Newark Bears (AL)


Orange County Flyers logo

“Cary went to work laying out numerous ways to put a spin on selling tickets that we had not thought of. We all went away enriched and empowered, as well as inspired by what we had learned.”

Dan MacLeith
Chief Operating Officer
Orange County Flyers (Golden Baseball League)


Rochester Americans Knighthawks logo

“Your workshop/seminar was extremely helpful in providing a quick lesson on the business of tickets sales, sponsorship/advertising, and many excellent ideas for increasing profits. Our staff varied in experience and knowledge, but everyone was able to walk away with something new to implement in their jobs to help us be more successful as a team.”

Jolain Foster
Senior Vice President of Operations
Rochester Americans (AHL) Rochester Knighthawks (NLL)


Cape Breton Screaming Eagles logo

“I believe we will see an increase in our ticket sales because of this Training Session and would recommend it to anyone who is in the ticket selling business.”

Paul MacDonald
President
Cape Breton Screaming Eagles (QMJHL)


“It was the best ticket training presentation that I’ve seen because it really made you think about how you do your business. I think every organization could take a number of things from Cary’s presentation and make their operation better.”

Elden Moberg
Assistant General Manager/Director of Operations
Swift Current Broncos (WHL)


“The ticket optimization session was right on the mark! We had several agencies and franchises from Halifax in attendance and everyone took away strategies to improve our individual businesses and collectively advance the offerings for customers of both major sports and entertainment events and franchises in our city.”

Grant MacDonald
General Manager
Events Halifax


“Cary Kaplan’s presentation, content, and industry perspective is second to none! He’s worked in the trenches and knows how to get results. Our sales team can’t wait to put his advice to the test.”

Greg Treble
Director of Business Operations
Edmonton Eskimo Football Club (CFL)


“Cary’s presentation was outstanding. He provided many ideas that were unique but simple enough that teams could apply them to their business models right away. I had numerous team representatives comment how beneficial they felt the presentation was and how they believed that the concepts that were brought forward could help their business operations.”

Ian Ellis
Director of Marketing and Special Events
Ontario Hockey League (OHL)


“We are more than ever looking to the future and ready to face the challenges of our market. We recommend this training to all teams who wish to breathe new life into their ticket sales (season and individual) and their marketing approach. The whole staff of the Montreal Juniors Hockey Club has benefited from this enriching experience.”

Martin Routhier
President
Montreal Junior Hockey Club (QMJHL)


“Cary captured my attention in the first five minutes and kept it for the length of the presentation. Not only did he have some great ideas on both service and sales when it came to tickets, he was able to demonstrate effective ways of meeting the challenge that we, as clubs face throughout the season. As Cary pointed out, marketing is a product of sales and we, as teams and marketers should always have pride in our product.”

Rick Dillabough
Director of Business Operations and Sponsorship
Brandon Wheat Kings (WHL)


“Great selling ideas from Cosmos Sports! I highly recommend the Cosmos Solution to any sports organization large or small if they want to grow revenues”.

Steve Mazurak
Vice President – Sales and Marketing
Saskatchewan Roughriders Football Club (CFL)


“I would strongly recommend Cosmos Sports’ training for any major league sports organization looking to maximize revenues and impact the bottom line. The training session is a great investment for every franchise.”

Jerry Maslowsky
Vice President – Marketing
Winnipeg Blue Bombers Football Club (CFL)


“Cary Kaplan did an outstanding sales seminar for our organization. He customized our sales training so that it crossed over and, more importantly, applied to several different facets of the entertainment industry. Cosmos Sports delivered great concepts, content and tools that will help our staff increase their productivity.”

James Burlew
General Manager
Kalamazoo Wings (ECHL)


“Last winter Cary came to Gary to give a seminar to our staff on different ways we could increase ticket sales for the upcoming season. Cary was insightful and really opened the eyes of most of our staff members on simple ways to increase these sales. As a result we have enjoyed our biggest year-to-year increase in attendance during our five-year history. Cary and Cosmos Sports had a lot to do with that. I would recommend Cary and Cosmos Sports to any sports organization that is looking to push their staff into thinking in a different way about how to sell tickets. He helped us and I am sure he could help other organizations as well.”

Roger Wexelberg
Vice President/General Manager
Gary RailCats Baseball Club (AA)


“Cary Kaplan’s presentation was inspiring and captivating. Any professional sports organization, with the implementation of his concepts, would surely see a significant increase in ticket sales, and therefore, revenue”.

Jason Fleming
Vice President of Communications
Fayetteville Fire Antz (SPHL)


“As an organization, we felt the material covered by Cary was very beneficial as a managerial tool. We plan to use a number of his concepts as we finalize our overall sales and marketing strategies for this year, and moving into the future”.

Andrew Stuebner
Executive Vice President
Fresno Grizzlies (PCL)


“Cosmos Sports’ one day seminar was an excellent opportunity for our staff to take a look at how we did things and get people motivated for the upcoming year. We plan on using the notes and discussions from that day as a reference point all throughout the next season”.

Mike Schline
General Manager
New Orleans Zephyrs Baseball (PCL)


“Cary shows you how you should be running your organization. If you get his training your inaugural year, you will not fall into the traps other teams do. I think it is an advantage because we can do it right the first time versus having to change things with risk of upsetting season seat holders down the road.”

Nathan Reilly
Director of Ticket Sales
Rocky Mountain Rage Hockey (CHL)
Colorado 14ers Basketball (NBDL)


“Oklahoma City and Wichita had Cary Kaplan in Town on Wednesday for a one-day sales event. I highly recommend all teams utilize his skills prior to the start of the season. His presentation keyed in all the facets of ticket sales for every employee within the organization – from the intern all the way to the owner”.

Brad Lund
President
Oklahoma City Blazers (CHL)


“I’ve been a part of dozens of seminars over the years in my printing business and I can say that Cosmos Sports was the most productive I’ve ever attended…we believe that we will sell more than ever as a direct result of spending last Wednesday with Cary Kaplan”.

Keith Jeffries
President
Huntsville Havoc (SPHL)


“Just a quick note to you all about Cary Kaplan and Cosmos Sports. The seminar was super! In fact, just one of his ideas will generate enough revenue to cover our cost of the seminar. It was truly worth the time and resources we allocated toward the event. If you are thinking about it? I highly recommend doing it”.

Scott Myers
President/General Manager
Birmingham Steeldogs (AF2)


“I wanted to let you know that for the investment, the effort was well worth it. It was especially helpful to our interns and new staff as an introduction to both how we have done things and where we can improve”.

Rob Rabenecker
General Manager
Palm Beach Cardinals (FSL)
Jupiter Hammerheads (FSL)


“I want to thank you for taking to the time to do work with the CHL teams on the ticket sales conference calls. You have no idea how much I learned from you and the other teams this year. You were so helpful that we were able to double our group sales this year. Thank you so much! I really look forward to meeting you in Phoenix this June.”

Amy Evans
Director of Marketing
Tulsa Oilers (CHL)


“I thought that you were by far the best speaker in the ECHL Marketing Meeting last week and really appreciate your comments. I look forward to talking to you more”.

Christopher Cummings
Managing Partner
Fresno Falcons (ECHL)


“Thanks Cary, your info was great. I must tell you that we are implementing many of your ideas and giving a monthly instalment option as well. I also want to say that I have been through two years of other sales training camps and wanted to tell you that in the brief time that you spoke I got many more great ideas than in that time”.

Doug Nelson
Director of Marketing and Ticket Sales
Johnstown Chiefs (ECHL)


“I have attended Cary Kaplan’s Revenue Generation seminar a couple of times now with different team members and always come away from it with something new to try, or a new twist on a tried & true idea.”

Jon Zaley
Director of Ticket Sales
Chicago Slaughter (IFL)